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Type with Pride

Agency: Ogilvy    •    Client: NewFest & NYC Pride    •    Category: Art Direction    •    Award: Certificate

In 1978, Gilbert Baker created the rainbow flag. In 2017, the artist and activist passed away.

To honor the memory of Gilbert Baker, we decided to give his flag a voice. So we created Gilbert a font inspired by the iconic Rainbow flag.

And what started as a tribute to Gilbert, ended up becoming a powerful tool for the whole LGBTQ community, politicians, media outlets and supporters worldwide to positively impact society, express love, hope, pride and inclusion.

The Gilbert font ultimately lets everyone raise the Rainbow Flag with every letter they type.

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