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Consumer Help

Wednesday. The New Friday.

Agency: Javelin Agency    •    Client: ACE Cash Express    •    Category: Financial Products and Services    •    Award: Bronze Award

ACE Cash Express is a big fish in an even bigger pond as one of the longest-standing national providers of alternative financing options to both the un- and under-banked segments in the U.S. Tasked with reinvigorating and growing their under-utilized prepaid debit card business while also driving direct deposit adoption, we focused on changing the perception of the brand from a mere payday loan provider to a full-service financial partner for the Millennial segment.

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