DMA: Data and Marketing Association
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The world's first real cable sweater!

Agency: Mecka    •    Client: Nexans Sweden    •    Category: Business Products and Services    •    Award: Silver Award

Nexans is one of the world's largest producers of cable equipment. In September they launched a new range of micro cables on a market worth 40 million dollars/year. Nexans initial goal was to increase sales +10 % (Q4 2016 compared to 2015). One challenge was the diversity of their target audience: 650 buyers, entrepreneurs and installers. The second challenge was the fact that their audience couldn't tell the difference between Nexans' cables and competitors' cables.

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