The world's first real cable sweater!
Agency: Mecka •
Client: Nexans Sweden •
Category: Business Products and Services •
Award: Silver Award
Nexans is one of the world's largest producers of cable equipment. In September they launched a new range of micro cables on a market worth 40 million dollars/year. Nexans initial goal was to increase sales +10 % (Q4 2016 compared to 2015). One challenge was the diversity of their target audience: 650 buyers, entrepreneurs and installers. The second challenge was the fact that their audience couldn't tell the difference between Nexans' cables and competitors' cables.