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DMA: Data and Marketing Association
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Education & Learning

As the world’s largest trade association for data-driven marketers, the Data & Marketing Association is recognized throughout the marketing community as the definitive source for information about marketing research, regulatory issues, and best practice recommendations. So it’s no surprise that top companies across the country and around the globe trust DMA Education to deliver current, relevant, and effective education and professional training.

DMA Education provides world class training on a multitude of topics from data & marketing analytics to copywriting to the latest in digital marketing. All of DMA’s learning opportunities are delivered by experts in the field of marketing and are available in a variety of modalities – in-person, live-online, self-paced online and custom in-house.

Digital Marketing Institute

Customers are online, making buying decisions.

Learn how to use digital channels to create unforgettable customer experiences, acquire customers, engage and retain them, and turn them into advocates for your brand.

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Transmission in Omnichannel Marketing

Properly engage your target audience in order to ensure they choose your brand.

Learn how to build a successful strategy for targeted consumer dialogue by optimizing your marketing efforts across channels.

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All Marketing Course Topics

The DMA has developed the most comprehensive series of seminars in marketing techniques available. Whatever your focus, we provide the very best education to help you gain a competitive advantage.

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Content Marketing

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Copywriting

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CRM & Database Marketing

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Data & Marketing Analytics

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Digital Marketing

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Direct Mail

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Direct Marketing

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Email Marketing

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Integrated Marketing

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Mobile Marketing

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SEM & PPC

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Social Media Marketing

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Learning Styles Available

From professional certifications and basic training presented as self-paced modules to both in-person and live online seminars, DMA Enterprise Education & Development will improve your skills in ways that recognize your time, your needs, your operating environment — and most importantly, the drivers that underlie your business. Pick the learning style that works best for how you learn.

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Enterprise Education

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Certification & Certificates

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Live Online Courses

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On-demand Education

On-Demand Courses

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In person training

In-Person Courses

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Webinars

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Recommended Courses

DMA recommends these core courses to help nurture proficiency in hardcore skills and big-picture thinking alike - across every discipline and skill important to bottom-line growth in today's economy.

Popular Courses

These courses and expert instructors are our rated because of their ability to shed new light on seemingly unsolvable problems, reveal untapped marketing models, and give focus to your internal strengths and capabilities.

Newest Courses

DMA is always working on new course concentrations in anticipation of tomorrow's challenges to prepare you for the disruptions ahead.

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