DMA: Data and Marketing Association
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Topic Areas

DMA has access to a wide network of active industry experts who consistently generate content to help companies overcome challenges standing in the way of success or help businesses to amplify what they are doing well already.

All of the topic areas DMA Education provides are fully customizable to meet your industry vertical, customer/target, geographic reach and/or staff knowledge level.

Our curriculum is always growing and changing to meet industry needs

Sample Topic Areas include:

Marketing Analytics

DMA provides a wide variety of relevant talent development opportunities in campaign testing, marketing metrics, modeling and attribution.

Customer Insights

DMA has just introduced a ground-breaking enterprise talent development program for Customer Insights at two levels. Understanding and application of the “deep truth” about the customer.

Digital CRM

The process of audience management encompasses building unique audience profiles by identifying and assembling data about customers/prospects. This information drives actionable insights and data use cases.

CRM and Database Marketing

Whether you have database marketing in your title or you are just trying to figure out how to better work with your database marketing team to achieve business goals – these CRM and database marketing courses are for you.

Digital Marketing

Learn to optimize your digital know-how, bravely use new channels, measure success, fine-tune your strategy and optimize your program.

Direct Marketing

DMA’s courses help you better understand the cardinal principles of direct: have a clear and simple marketing objective, get a laser focus on list and offer, create multi-touch points, testing campaigns, and much more.

View a Sample Outline of our Most Popular Curriculum

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