Words are critical to the success of your campaigns. Whether you’re writing an email, direct mail letter, blog post, or a Tweet, you need to create efficient marketing copy that gets read and acted on. In this module, you’ll learn how to write copy that jumps off the page. You’ll explore successful campaigns to gain a better understanding of how to write and evaluate great copy. You’ll discover how to write smarter, write better, and pull it all together.
- A quick look at missteps to avoid
- Four questions to ask and answer before you start
- Developing successful message strategies
- Creating direct marketing copy
- Marketing to special-interest groups
- Maintaining effectiveness, whether mail, print, or online
Christine Fleming McIsaac
Smart Solutions Group, Inc.
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