Omnichannel marketing allows a marketer to target an individual each time they cross a particular touch point with your company. But do you know how to target each customer uniquely with each approach?
Marketing must be all about the customer. And by segmenting your audience, dividing your customers by their similarities in order to market or deliver products and services to their differences, you will identify which customers to serve and how to serve them where. Join Dr. Don Hinman as he explains the different tools and approaches to support your segmentation efforts resulting in an effective marketing strategy and overall customer experience.
- Why segment?
- Targeting & positioning
- Descriptive & predictive modeling
- Segmentation variables
- CHAID analysis
- Quadrant analysis
- Descriptive vs. Predictive modeling
- Response/behavior model vs. customer look-alike model
- Attribution methods
- Measurement approaches
- Reducing attrition