Do you know the tools required to accurately and effectively process data? Are you up-to-speed with effective data management processes?
In this module, you will be guided through the essential requirements for an effective data strategy for customer engagement. Join Dr. Don Hinman as he explains the tools of CRM, data warehouses, DMPs and how they differ, as well as the marketing cloud. Issues such as audience member recognition, identity fragmentation, data onboarding and related practices will also be explained.
- Mapping the Martech ecosystem
- Audience member recognition
- Identity fragmentation
- Effective data management: Extract, Transform & Load
- Capturing and acquiring data
- Data quality
- Entity identifiers
- Data match issues
- CRM & DMPs
- Data onboarding