Learn from "Dr. Data" himself the tools every marketer needs for an effective data strategy in today's marketing landscape.
In this CRM & Attribution course, Understanding Data to Understand the Customer, you will learn what it takes to make data useful, dig deep into the data, how to source it, and why it is so critical to marketing. Expert Don Hinman will walk you through the different types of data employed for marketing, and review the best practices for handling data – including how to capture and acquire data, organize and clean data, and what every marketer needs to know for effective data strategy.
This module is the first in a six-part series on Using Data to Know Your Customer: CRM & Attribution. This module can be taken either as a stand-alone course or as part of the series.
For more information on the DMA/Marist collaboration and to find out how DMA Members and their family get special tuition pricing, click here.
Section 1: Making Data Useful: Definitions, Sources, and Types of Marketing Data
Section 2: The Challenges of Big Data
Section 3: Data Management & Quality
I can share what I learned after the seminar; maybe host a brown‐bag working lunch and present the team with all the new techniques, strategies, and ideas I’ll come back with. Combining my own notes and ideas with the session handouts provided by the DMA, I’ll have plenty of inspiration and information to share when I return. Besides… this’ll allow everyone to get trained all for the price of sending just one person; and the team will definitely appreciate the opportunity to find out about the latest strategies used by many of our competitors today.
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
60 min.
