DMA: Data and Marketing Association
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Do This, Not That: Email Marketing Techniques That Work

Stand out in your customer's inbox with these proven strategies to increase engagement, enhance multichannel campaigns and maximize your email marketing ROI.

$599 non-members $999 Take This Course

Course Description

This fast-paced course explores the latest techniques and best practices to improve your email marketing ROI. What offers gain customers, what techniques are proven to work, and what is driving strong direct marketing results using email? This course explores these key areas and more. This must-attend program will provide insight from actual campaign results exploring successful and failed attempts at using these techniques. Learn email marketing tactics that hold long-term value and drive results; Acquire measurable tactics for marketers to pull interested leads; Gain insight on integrated marketing initiatives based on actual campaigns.


  • Best Practices: Offers, Creative, Landing Pages, Cadence and More…
  • Acquisition Marketing Strategies
  • Database Growth
  • BtoB and BtoC Strategies
  • Improving Email Open Rates Without Increasing Cost
  • Pitfalls to Avoid


Jay Schwedelson
President & CEO Worldata Read Biography »

What You'll Learn

  • checkmark What trends are happening in email marketing today – and which actually work
  • checkmark How to double your open rates with a few easy tweaks
  • checkmark What pitfalls to avoid for email marketing
  • checkmark What has replaced content marketing as “king” in today’s omnichannel world, and how you can leverage it for your campaigns

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  • Worldata Logo


  • Intro and Best Practices: Offers, Creative, Landing Pages, Cadence and More…
    • What is this course all about?
    • What are your goals and issues?
    • Low Hanging Fruit: Things you should be doing immediately
    • Offers
    • Creative
    • Landing Pages
    • Sending Cadence and Timing
  • Acquisition Marketing Strategies
    • Subject Lines
    • What should you measure?
    • CRM Retargeting
    • Pre-Headers, Personalization and Priorities
  • Database Growth
    • Engaged vs Overall Database
    • Poor Data and Its Impact
    • Faster Database Growth
    • Compliance Issues
    • Cost Per Lead, List Rental and Other Options
    • BtoB vs BtoC Strategies


  • Pitfalls to Avoid
    • Common Misconceptions
    • Types of Email Vendors and What They Do
    • How to Save Money and Improve ROI
    • Don’t Do These Things – EVER
  • Bringing It All Together
    • What Should You Focus on First?
    • Test Strategies
    • Planning Your Next 12 Months…

Outline is subject to change.

Are you just dying to attend one of DMA’s Education seminars this year, but you’re not sure how to convince your boss to let you attend? Try one of these approaches.

  • “I know budgets are tight, but this is an opportunity that pays for itself instantly. A single tip from any of the DMA seminar could pay for the costs of the whole training. I’ll be learning secrets from practicing experts and industry thought leaders.”
  • “I’ll become more proficient in industry best practices, as well as on the latest tactics and technologies in today’s ever‐evolving marketing landscape. From direct mail to data governance, social media to email marketing; the DMA has all of our needs covered.”

I can share what I learned after the seminar; maybe host a brown‐bag working lunch and present the team with all the new techniques, strategies, and ideas I’ll come back with. Combining my own notes and ideas with the session handouts provided by the DMA, I’ll have plenty of inspiration and information to share when I return. Besides… this’ll allow everyone to get trained all for the price of sending just one person; and the team will definitely appreciate the opportunity to find out about the latest strategies used by many of our competitors today.

Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.

Interested In Taking The Do This, Not That: Email Marketing Techniques That Work Course?

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