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DMA: Data and Marketing Association
Why DMA?

Integrated Marketing

Take one of DMA’s integrated marketing courses to stay up-to-date with integrated marketing best practices. As the Integrated Marketing concept has evolved, as channels have exploded, data has become an imperative and customers have come to control the brand conversation and express their individual preferences.

This increased its focus on multi-faceted communications between buyer and seller has created the need for better brand strategy and consistency across messaging channels and a stronger reliance on database integration across all media and all channels. It can be dizzying, but integrated marketing courses from DMA can help. Check out the integrated marketing courses available to you.

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