DMA: Data and Marketing Association
Consumer Help

Peg Kuman

Vice Chairman Relevate

Peg Kuman is a senior executive with over 40 years of professional expertise in Direct and Digital Marketing. She is regarded as an expert in the use of data and information for commerce, matters of privacy, compliance, and voice communications. Ms. Kuman’s broad experience includes the design and development of data and information based logic and matching systems for business and consumer marketing across numerous sectors. Examples include: telecommunications, energy, manufacturing, publishing, retail, consumer package goods, financial services, banking, insurance and health care, among others. She has testified on matters of consumer privacy and information business practices before Congress and the Federal Trade Commission.

Ms. Kuman is considered a business expert in marketing data, best practices, data governance and matters of compliance. Ms. Kuman is Vice Chairman of Relevate, founded in 1978 and based in Springfield Virginia. Relevate is a leading data and information management company specializing in business and consumer marketing intelligence. In addition to her role at Relevate, Peg serves as a Strategy Consultant on matters of data management, compliance and data governance for numerous enterprises. Prior, Ms. Kuman managed business units for several brand markers including two leading consumer-marketing firms: Publishers Clearing House (PCH) and Fingerhut Corporation.

Peg currently serves on several corporate boards, and is a retired Board Member of both the Direct Marketing Association and Marketing EDGE.

“Peg – Thank you for passing along all of this. I thought the training last week was fantastic, informative, and the instructor was great!” Chris Pardick, Sr. Manager, Marketing Acquisition, Discover Financial Service

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