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As marketing moves into the digital future, ongoing and in-depth research becomes more important than ever. DMA provides original insight into the challenges faced by the data-driven marketing industry today.
DMA’s cutting-edge research covers all channels and media, allowing organizations to keep pace with trends and measure their company’s success.

DMA provides marketers, agencies, solution providers and media companies with a wealth of resources to inform their investments, strategies and campaigns. With rich insights around omnichannel, social, digital, email, direct mail, mobile, etc. we help you stay informed so that you can stay a step ahead of the curve.

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DMA/IAB Data-Centric Organization Whitepaper

List Price: FREE
DMA Member Price: FREE

Developed through a groundbreaking partnership between DMA and Interactive Advertising Bureau’s Data Center of Excellence, this whitepaper, researched and written by Winterberry Group compiled an executive-level outreach effort including online, telephone and in-person surveys of over 200 thought leaders— will address key questions that enterprises are encountering as they attempt to transform with an eye on becoming “data-centric” in both theory and action.

Key Questions addressed:

  • How should organizations reinvent themselves to support data-driven approaches to marketing and media?
  • Where should they prioritize their investments to ensure greatest impact?
  • And what kind of progress has the industry made toward these objectives?
Download Digital Copy

DMA/Winterberry Group Quarterly Business Review: Q2 2016

List Price: $49.95
DMA Member Price: FREE

The DMA/Winterberry Group Quarterly Business Review: Second Quarter of 2016 tracks trends in four key economic indicators: – Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

Purchase Electronic Copy

2016 DMA Analytics Journal

List Price: $49 / $69
DMA Member Price: $0 / $49

A leading resource in Big Data, the 2016 DMA Analytics Journal features original articles written by data scientists, academicians and experienced practitioners in the direct marketing field. Each article covers new approaches to data driven advanced analytic methodologies as well as case studies for optimizing marketing strategy. The Journal is published by the DMA Analytics Community whose members share knowledge on data optimization, attribution, behavioral, mobile, and predictive analytics.

Electronic Copy Hard Copy

DMA/Winterberry Group Quarterly Business Review: Q1 2016

List Price: $49.95
DMA Member Price: FREE

The DMA/Winterberry Group Quarterly Business Review: First Quarter of 2016 tracks trends in four key economic indicators: – Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

InFocus Featured Topic: Measurement and attribution—evaluating practitioner capabilities, priorities and needs for improved efforts.

Purchase Electronic Copy

DMA/Winterberry Group Quarterly Business Review: Q4 2015

List Price: $49.95
DMA Member Price: FREE

The DMA/Winterberry Group Quarterly Business Review: Third Quarter of 2015 tracks trends in four key economic indicators: – Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

InFocus Featured Topic: The role of the economy and how various developments are likely to impact the DDM practice.

Purchase Electronic Copy

Global Review of Data-Driven Marketing and Advertising

List Price: $49.95
DMA Member Price: FREE

Second annual global study undertaken by DMA, GlobalDMA, and the Winterberry Group. It is the only comprehensive study into data-driven marketing practices at the quantitative level, including responses from over 3000 participants from 17 global markets.

The Global Review: Data-Driven Marketing and Advertising around the world now allows companies to benchmark themselves against the rest of the world regarding data-driven marketing practices. It provides a fascinating insight into global adoption of data-driven marketing channels and techniques, maturity levels, investment sentiment, industry challenges and emerging trends for the coming year. The research provides a worldwide view of the common ground and differences that exist in different countries and regions around the globe.

Purchase Electronic Copy

DMA/Winterberry Group Quarterly Business Review: Q3 2015

List Price: $49.95
DMA Member Price: FREE

The DMA/Winterberry Group Quarterly Business Review: Third Quarter of 2015 tracks trends in four key economic indicators: – Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

InFocus Featured Topic: The role of agencies, including drivers fueling DDM agency use and priorities.

Purchase Electronic Copy

DMA/Winterberry Group Quarterly Business Review: Q2 2015

List Price: $49.95
DMA Member Price: FREE

The DMA/Winterberry Group Quarterly Business Review: Second Quarter of 2015 tracks trends in four key economic indicators: – Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

Purchase Electronic Copy

2015 DMA Analytics Journal

List Price: $69.00
DMA Member Price: FREE

A leading resource in Big Data advanced analytics, the 2015 DMA Analytics Journal features original articles written by data scientists, academicians and experienced practitioners in the direct marketing field. Two sections cover new approaches to data driven advanced analytic methodologies as well as case studies for optimizing marketing strategy. The Journal is published by the DMA Analytics-CRM Community whose members share knowledge on data optimization, attribution, behavioral, mobile, and predictive analytics.

Purchase Electronic Copy

DMA/Winterberry Group Quarterly Business Review: Q1 2015

List Price: $49.95
DMA Member Price: FREE

The DMA/Winterberry Group Quarterly Business Review: First Quarter of 2015 tracks trends in four key economic indicators: – Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

InFocus Featured Topic: Technology and the tools used to power data-driven initiatives.

Purchase Electronic Copy

DMA/Winterberry Group Quarterly Business Review: Q4 2014

List Price: $49.95
DMA Member Price: FREE

The DMA/Winterberry Group Quarterly Business Review: Fourth Quarter of 2014 tracks trends in six key economic indicators:

-Direct and Digital Marketing (DDM) Spending -Revenue Generated from Digital and Direct Marketing Activity
-Profitability
-Staffing
-Media Mix and Activity

Factors Affecting Direct & Digital Marketing This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

Purchase Electronic Copy

DMA/Winterberry Group Quarterly Business Review: Q3 2014

List Price: $49.95
DMA Member Price: FREE

The DMA/Winterberry Group Quarterly Business Review: Third Quarter of 2014 tracks trends in six key economic indicators:

-Direct and Digital Marketing (DDM) Spending -Revenue Generated from Digital and Direct Marketing Activity
-Profitability
-Staffing -Media Mix and Activity

Factors Affecting Direct & Digital Marketing This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

Purchase Electronic Copy

An Essential Guide to Data Breach Notification

List Price: FREE
DMA Member Price: FREE

Protect the brand equity you’ve worked so hard to build. Prepare for data breach notification with An Essential Guide to Data Breach Notification. This all-new 234-page guide from DMA arms you with everything you need to know about data breach notification on a state and federal level.

Purchase Electronic Copy

DMA/Winterberry Group Quarterly Business Review: Q1 2014

List Price: $49.00
DMA Member Price: FREE

The DMA/Winterberry Group Quarterly Business Review: First Quarter of 2014 tracks trends in six key economic indicators:

– Direct and Digital Marketing (DDM) Spending
– Revenue Generated from Digital and Direct Marketing Activity
– Profitability
– Staffing
– Media Mix and Activity

Factors Affecting Direct & Digital Marketing This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

Purchase Electronic Copy

DMA/Winterberry Group Quarterly Business Review: Fourth Quarter 2013

List Price: $49.95
DMA Member Price: FREE

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Fourth Quarter of 2013.

Purchase Electronic Copy

DMA/Winterberry Group Quarterly Business Review: Third Quarter 2013

List Price: $49.95
DMA Member Price: FREE

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Third Quarter of 2013.

Purchase Electronic Copy

The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2011 -2012 Edition

List Price: $595.00
DMA Member Price: $295.00

Power your strategic decisions with this unrivaled report on the size and scope of direct marketing in today’s US economy. The Power of Direct Marketing gives you access to top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model highlighting direct marketing ROI, advertising expenditures, DM-driven sales, impact, and employment. Whether you want to benchmark last year’s performance, plan for the coming year, or create a long-term strategy, the Power of Direct Marketing can provide the data.

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