Data-driven marketers have long-known that insights generated from behavioral and transactional data deliver demonstrable results in terms of customer loyalty, engagement and market growth. Now, thanks to the maturation of adtech and martech solutions, modern marketers are finding it easier than ever to tailor messages in real-time, deliver them with greater precision, gain instant feedback on the success of their campaigns – and save money in the process.
Yet, with so many potent marketing weapons, why are some marketers still reluctant to abandon the status quo of intuition, gut-checks and best-guesses? Because, data-driven marketing has moved beyond a series of projects and campaigns, and is now an ongoing loop of engagement and learning.
It requires changes within marketing organizations that demand new skillsets, new processes, new suppliers – and even new ways of looking at customer relationships – especially when it comes to social media and attribution.
Forward-thinking brands are implementing data platforms to collect, and analyze the potential of their data assets. From programmatic media buying to yield optimization platforms, marketing leaders are enabling the automation of complex media and messaging strategies. Which leads to campaigns that perform better.
Learn more about building the skills you need – from social media attribution to martech and adtech tools – to compete today.