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DMA: Data and Marketing Association
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2017 Statistical Fact Book

Are your marketing decisions driven by data? Or, on a hunch?

Take the guess work out of your marketing planning with the all-new 2017 DMA Statistical Fact Book. This “ultimate resource for data-driven marketers,” now in its 39th edition, arms you with actual facts and real figures – sourced from over 80 leading brands and experts. Find out exactly how:

  • Your peers handle the adoption of emerging technologies
  • Customers respond across all marketing channels, including: mobile, social, search, digital, email, print, broadcast, and more
  • Industry priorities are shifting, and much, much more.

 
Over 400 pages provide you with key industry metrics so you can benchmark the performance of your own brand – and gain insight into potential problems and opportunities – in 13 critical areas, including:

  • Data
  • Digital
  • Mobile
  • Search
  • Social
  • Email
  • Content Marketing (NEW)
  • Emerging Technology (NEW)
  • Retail
  • Direct Mail & Catalog
  • Nonprofit
  • Postal Rates

& more!

Order the 2017 DMA Statistical Fact Book today – and gain the business intelligence you need to make informed marketing decisions in the digital age.

Table of Contents

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List Price: $479 for hard or e-copy | DMA Member Price: $279 for hard or e-copy

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