Are your marketing decisions driven by data? Or, on a hunch?
Take the guess work out of your marketing planning with the all-new 2017 DMA Statistical Fact Book. This “ultimate resource for data-driven marketers,” now in its 39th edition, arms you with actual facts and real figures – sourced from over 80 leading brands and experts. Find out exactly how:
- Your peers handle the adoption of emerging technologies
- Customers respond across all marketing channels, including: mobile, social, search, digital, email, print, broadcast, and more
- Industry priorities are shifting, and much, much more.
Over 400 pages provide you with key industry metrics so you can benchmark the performance of your own brand – and gain insight into potential problems and opportunities – in 13 critical areas, including:
- Content Marketing (NEW)
- Emerging Technology (NEW)
- Direct Mail & Catalog
- Postal Rates
Order the 2017 DMA Statistical Fact Book today – and gain the business intelligence you need to make informed marketing decisions in the digital age.
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