To stay ahead of the curve and grow their business, organizations need dynamic research on emerging trends as well as baselines that provide insight into quarter over quarter and year over year performance. DMA delivers both, and with the broadest representation of the entire marketing ecosystem making our research more comprehensive, insightful and actionable.
Marketers, agencies, solution providers and media companies can turn to DMA for a wealth of resource this year to inform their investments, strategies and campaigns. Here is just a sampling of the invaluable research that DMA brings to the marketplace and the ways in which DMA research helps accelerate business success:
Investments: “THE DMA/THE WINTERBERRY GROUP QUARTERLY BUSINESS REVIEW” (QBR) measures industry confidence and priorities, signaling where marketing organizations are focusing their investments and customer strategies. In a recent QBR, DMA reported: “Marketers are hedging their bets against a potential economic downturn as fewer marketers and service providers said they will focus on new customer acquisition in the coming months (62.7%) than last quarter when 72.2% said new customer growth was a top priority.”
DMA’s “VALUE OF DATA 2015” research, produced by Harvard Business School and Columbia University professors commissioned by DMA, is another investment driver. The Value of Data 2015 reported that revenues from the data-driven marketing economy (DDME) surged to $202 billion and DDME jobs grew even more significantly, to 996,000. While large players are growing in this market, so are startups who are using data to overcome barriers to entry, raise ad-supported revenue and identify new and niche markets to serve.