Digital innovations are changing consumer behavior. And consumer needs are driving digital innovation. Rising to the top are the ones that inspire a user to ask, “How did I live without this before?”
In the 2016 “Hot or Hype” survey, practicing digital marketers reported 22 innovations that were capturing their imagination. After a nationwide quantitative survey, all innovations were scored to determine what’s important and what’s irrelevant. The #1 innovation didn’t even appear on last year’s survey. And last year’s top innovation came in #2, proving that it really is meaningful.
So what are the technologies that are leading the trends and worthy of our attention (and marketing dollars)?