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Response Rate Report

Updated for 2016!

DMA Response Rate Report 2016The Response Rate Report is back and better than ever! Looking to benchmark your campaign’s performance to drive strong results? Then look no further. Find out how your campaigns stack up across different industries and channels.

The 2016 edition provides success metrics for email, online display, paid search, direct mail and social media. Compare metrics specific to your campaign across 10 industries, B-to-B versus B-to-C and campaigns objectives such as direct sale, retail traffic, and lead generation.

Key sections of the report answer questions such as:

  • Which channel has the highest ROI?
  • Have response rates gone up or down since 2015?
  • Are open rates higher on desktop or mobile?
  • How will media usage change in the next 12 months?
  • And much more!

Get Your Copy Today!

Download a Sample Chapter from the 2015 Response Rate Report


List Price: $479 for hard or e-copy
DMA Member Price: $279 for hard or e-copy
Purchase the Hard Copy Purchase the Electronic Copy

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