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Response Rate Report

Updated for 2017!
DMA Response Rate Report 2016Benchmark your marketing campaign’s performance. Gather marketing metrics on industry standards. See how your marketing campaigns stack up against the competition.

The Data & Marketing Association’s Response Rate Report is THE RESOURCE to find out exactly how your campaigns compete across different industries and channels.

We’ve reached out to 200k participants to get YOU the most up-to-date insights on what drives response. And as the world’s largest association representing 100k individual members from across the entire marketing ecosystem, the DMA is uniquely poised to bring together and report on benchmarks for the data-driven marketing community.

The 2017 Response Rate Report provides success metrics for email, online display, paid search, direct mail and social media. Compare your results across 10 industries, B-to-B versus B-to-C and campaigns objectives such as direct sale, retail traffic, and lead generation. The Response Rate Report enables your company to produce tangible, quantifiable performance targets and measure changes relative to best-in-class companies.

Key sections of the report answer questions such as:

  • NEW! What emerging technologies are marketers adopting most?
  • Which channel has the highest ROI?
  • How have response rates changed in the last year?
  • Are open rates higher on desktop or mobile?
  • How will media usage change in the next 12 months?
  • And much more!

Get Your Copy Today!

What’s in it for you?
By implementing best-practices, your company can close a performance gap in order to achieve superior results and enhance your competitive advantage. The Response Rate Report enables your company to produce tangible, quantifiable performance targets that you can consistently measure over recurring time cycles in order to ascertain performance changes and the impact of those changes on your organization.

When you regularly benchmark against the Response Rate Report, it enables your company to measure changes in performance relative to best-in-class companies. By using the Response Rate Report as external reference, you can gain insight into these best-practices. Not to mention the thousands in research dollars and time you save, compared to conducting a study on your own.


List Price: $479 for hard or e-copy
DMA Member Price: $279 for hard or e-copy
Purchase the Hard Copy Purchase the Electronic Copy

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