DMA: Data and Marketing Association
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Data & Marketing Association Advocacy Update

Marketers today are fighting against serious challenges from policy makers and regulators who threaten their ability to access and use data responsibly. Fortunately, they are not alone in their fight. Marketers have the full support of the world’s largest association of marketers behind them. The Data & Marketing Association is dedicated to helping marketers responsibly use data to identify customer needs, and then fulfill those needs to build lasting relationships based on truth, results and trust. Collectively, more than 1,400 leading brands and over 100,000 member participants make up the force behind DMA. No other organization represents the interests of the entire data-driven marketing ecosystem more effectively in Washington and across all 50 states on issues like: Data Privacy, Security, Breach Notifications and Preserving the Deductibility of Advertising.

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Emmett O’Keefe is the Data & Marketing Association’s Senior Vice President of Advocacy. In this role, he heads the Washington, D.C. office and leads DMA’s advocacy efforts at both the state and federal levels.

Emmett has more than twenty years of experience working on policy matters, building relationships, and developing advocacy strategies to successfully advance legislative and regulatory priorities.

Learn more about Emmett O’Keefe

Christopher Oswald is Vice President of Advocacy for the Data & Marketing Association. Based in Washington, D.C., Oswald is responsible for DMA government relations and advocacy efforts in Congress, regulatory agencies and all 50 states. Oswald is a member of the DMA senior leadership team, and serves on the board of the Digital Advertising Alliance (DAA).

Oswald directs DMA’s various policy groups: data policy alliance, postal coalition, state affairs committee, children’s privacy coalition, telemarketing coalition, and EU data protection task force. Oswald also serves as DMA’s primary representative to federal and state legislators, agencies and industry government affairs and advocacy groups

Learn more about Chris Oswald

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