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DMA: Data and Marketing Association
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Member Communities

DMA offers many ways for members to network together and be involved in the work of our industry. Member Communities allow members like you to participate in knowledge sharing, best practices development, leadership building and networking. You’ll meet other smart marketers in many roles and industries. Join one of our DMA Communities today to increase your visibility, expand your network, grow your business, learn new things, steal good ideas, and become active in the industry.

For more information on Member Communities, review our informational one-pager or member FAQ.

Learn more about our Community Sponsorship opportunities.

Community Regional Roundtables

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We’re excited to announce the addition of Regional Roundtables to our 2017 roster of events! DMA Regional Roundtables are half-day learning and networking events that take place in big cities across the country. Hosted by various member companies, these events feature keynote presentations, roundtable discussions, case study talks, and afternoon networking receptions. See if we are heading to a city near you in 2017—make sure you’re there with us!

Member Communities

Analytics Community

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The hottest trends in data-driven marketing start and end with your Analytics team. The Harvard Business Review even called Data Scientist the “sexiest job of the 21st century.” This Community seeks to provide services, opportunities and resources that advance members’ educational, social and professional development needs, for marketing strategists and analytic practitioners as well as managers and executives responsible for leveraging analytics to drive return on marketing investment. Click here to learn more!

Customer Engagement & Loyalty Community

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People are empowered by their data-driven lifestyles and the many ways they can interact with brands. Modern marketing has the opportunity to turn customers into ambassadors – but it’s a collaborative effort across internal functions and with each customer. This Community investigates and celebrates innovation and strategies to improve customer lifecycle marketing and loyalty. Click here to learn more!

Data Community

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Data is the fuel of marketing, and trust is the engine it fuels. Data management platforms abound, but there are challenges to finding the right one(s) for your business, and even more challenges in activating that data safely and securely in support of business goals. Data is not a marketing function, but a business asset – and the use of data must be governed across the organization in a cross-functional manner. This DMA Community advances the myriad of opportunities and challenges that make data and responsible data practices the lifeblood of 1:1 business and consumer marketing, with a focus on earning consumer trust. Click here to learn more!

Integrated Marketing Community

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Print.Social.Mobile.Email.Digital.Phone. How does an organization figure out the right channels? How does a company communicate properly in each channel? How do you start the process of integrating your marketing? How do you continue the process? All of these questions are problematic for organizations. Our Community has member organizations at all stages of integrating their marketing. This is the value of getting together and sharing our expertise. You will find forums that discuss the beginning baby steps of integrating, as well as advanced forums that add to your expertise. Each member will be asked to participate, both at the sharing levels and at the learning levels. This is the synergy of putting our heads together – we all learn from each other. This is our Integrated Marketing Community – you and me – working together to get even better. Click here to learn more!

Mobile & Digital Community

shutterstock_106278554A marketing plan that allows you to reach your customers and prospects on their wireless devices is more essential than ever. This group shares the latest best practices for engaging the digital-savvy, omni-connected consumer, and helps marketers manage and mobilize content across all digital platforms including social media, email, text, connected TV, programmatic, and more. Click here to learn more!

Nov 15
Event

DMA Regional Roundtable | New York, New York

Join us for a day of learning and networking in New York, New York! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused... LEARN MORE »

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November 15, 2017
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Event
11/15/2017
Sep 13
Event

DMA Regional Roundtable | Denver, Colorado

Join us for a day of learning and networking in Denver, Colorado! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the chal... LEARN MORE »

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September 13, 2017
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Event
09/13/2017
Jun 14
Event

DMA Regional Roundtable | Chicago, Illinois

Join us for a day of learning and networking in Chicago, Illinois! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused ... LEARN MORE »

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June 14, 2017
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Event
06/14/2017
May 10
Event

DMA Regional Roundtable | Boston, Massachusetts

Join us for a day of learning and networking in Boston, Massachusetts! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focu... LEARN MORE »

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May 10, 2017
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Event
05/10/2017
Apr 12
Event

DMA Regional Roundtable | Philadelphia, Pennsylvania

Join us for a day of learning and networking in Philadelphia, Pennsylvania! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions... LEARN MORE »

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April 12, 2017
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Event
04/12/2017
Feb 23
Event

DMA Regional Roundtable | San Francisco, California

Join us for a day of learning and networking in San Francisco, California! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions ... LEARN MORE »

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February 23, 2017
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Event
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Dick Reed Just Media, Inc.
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Jim Griffin Cartesian Consulting
02/23/2017
Apr 28
Event

Denver Regional Roundtable

Join us for a ½ day of learning and networking in Denver, Colorado! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the c... LEARN MORE »

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April 28, 2016
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Event
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Robert Ward Comcast Business
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Matt Garrett rDialogue
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Jeanette McMurtry e4marketing
04/28/2016
May 17
Event

Memphis Regional Roundtable

Join us for a ½ day of learning and networking in Memphis, Tennessee! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the... LEARN MORE »

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May 17, 2016
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Event
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Steve Froehlich ALSAC / St. Jude Children’s Research Hospital
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Marc Giannettino InnerWorkings
05/17/2016
Jun 14
Event

Chicago Regional Roundtable

Join us for a ½ day of learning and networking in Chicago, Illinois! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the ... LEARN MORE »

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June 14, 2016
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Event
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Sue Rosen AT&T Wireless
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Brian Pokorny MillerCoors
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Phil Rubin rDialogue
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Jodi Rausch rDialogue
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Laurel Rossi Havas Worldwide StratFarm
06/14/2016
Jun 01
Event

Seattle Regional Roundtable

Join us for a ½ day of learning and networking in Seattle, Washington! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on th... LEARN MORE »

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June 1, 2016
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Event
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Amy Michaels T-Mobile
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Matt Heinz Heinz Marketing
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Frannie Danzinger 6sense
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Patrick Giusti Oracle Marketing Cloud
06/01/2016
Nov 16
Event

Dallas Regional Roundtable

Join us for a ½ day of learning and networking in Dallas, Texas! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the chal... LEARN MORE »

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November 16, 2016
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Event
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Swami Chandrasekaran Watson Solutions Lab
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Mike Hail Data Decisions Group
11/16/2016
Sep 21
Event

Minneapolis Regional Roundtable

Join us for a day of learning and networking in Minneapolis, Minnesota! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on th... LEARN MORE »

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September 21, 2016
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Event
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Mary Hennen The Tile Shop
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Jay Carroll SeQuel Response
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Scott Gilbertson Best Buy
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Erica Templeton Life Time Fitness
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Wade Sedgwick Pronto Heating & Air Conditioning
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Paul Padratzik Japs-Olson
09/21/2016

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