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DMA: Data and Marketing Association
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Member Communities

DMA offers many ways for members to network together and be involved in the work of our industry. Member Communities allow members like you to participate in knowledge sharing, best practices development, leadership building and networking. You’ll meet other smart marketers in many roles and industries. Join one of our DMA Communities today to increase your visibility, expand your network, grow your business, learn new things, steal good ideas, and become active in the industry.

For more information on Member Communities, see below. More details on Leadership participation can be fond here: member FAQ.

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Member Communities

Analytics Community

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The hottest trends in data-driven marketing start and end with your Analytics team. The Harvard Business Review even called Data Scientist the “sexiest job of the 21st century.” This Community seeks to provide services, opportunities and resources that advance members’ educational, social and professional development needs, for marketing strategists and analytic practitioners as well as managers and executives responsible for leveraging analytics to drive return on marketing investment. Click here to learn more!

Customer Engagement & Loyalty Community

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People are empowered by their data-driven lifestyles and the many ways they can interact with brands. Modern marketing has the opportunity to turn customers into ambassadors – but it’s a collaborative effort across internal functions and with each customer. This Community investigates and celebrates innovation and strategies to improve customer lifecycle marketing and loyalty. Click here to learn more!

Data Community

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Data is the fuel of marketing, and trust is the engine it fuels. Data management platforms abound, but there are challenges to finding the right one(s) for your business, and even more challenges in activating that data safely and securely in support of business goals. Data is not a marketing function, but a business asset – and the use of data must be governed across the organization in a cross-functional manner. This DMA Community advances the myriad of opportunities and challenges that make data and responsible data practices the lifeblood of 1:1 business and consumer marketing, with a focus on earning consumer trust. Click here to learn more!

Integrated Marketing Community

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Print.Social.Mobile.Email.Digital.Phone. How does an organization figure out the right channels? How does a company communicate properly in each channel? How do you start the process of integrating your marketing? How do you continue the process? All of these questions are problematic for organizations. Our Community has member organizations at all stages of integrating their marketing. This is the value of getting together and sharing our expertise. You will find forums that discuss the beginning baby steps of integrating, as well as advanced forums that add to your expertise. Each member will be asked to participate, both at the sharing levels and at the learning levels. This is the synergy of putting our heads together – we all learn from each other. This is our Integrated Marketing Community – you and me – working together to get even better. Click here to learn more!

Mobile & Digital Community

shutterstock_106278554A marketing plan that allows you to reach your customers and prospects on their wireless devices is more essential than ever. This group shares the latest best practices for engaging the digital-savvy, omni-connected consumer, and helps marketers manage and mobilize content across all digital platforms including social media, email, text, connected TV, programmatic, and more. Click here to learn more!

Community Events

Aug 08
Webinar

Data Visualization Using Shiny, Plotly and Tableau

The DMA Analytics Community presents another in its monthly webinar series. Join us August 8 at 1pm ET when John Friedmann, Manager Advanced Analytics at Deloitte will present a comparison of three m...

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August 8, 2018
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Webinar
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John Friedmann Deloitte
08/08/2018
Jul 11
Webinar

2018 DMA Analytics Journal Authors’ Insights

An annual tradition, several authors who contributed their interesting advanced analytics and marketing strategic articles will be providing the background of why these articles where written. Does ...

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July 11, 2018
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Webinar
07/11/2018
Jun 27
Webinar

Print in the Digital Age

A burning question for many marketers is, “Does Print Still Work?” According to the 2017 DMA’s Statistical Fact Book, direct mail response rates for house files jumped 37% while prospect files j...

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June 27, 2018
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Webinar
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Debbie Roth Japs-Olson Company
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Lois Brayfield J.Schmid
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Mary Hennen The Tile Shop
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Debora Haskel IWCO Direct
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Denis McSweeney AARP
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Jon Affatato AMEX
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Jaclyn Epstein Liberty Mutual
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Ian Parmiter DMA
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Xenia “Senny” Boone DMA
06/27/2018
Jun 20
Webinar

What Skills Marketers Will Need in the Next 3-5 Years

Today, you have a cell phone only to see it become obsolete within this same year. Marketing skills are no different, the skills needed today will need to be upgraded imminently. So, as technology co...

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June 20, 2018
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Webinar
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Jerry Bernhart Bernhart Associates Executive Search
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Victoria James Victoria James Executive Search
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Rick Witsell Alliant
06/20/2018
May 16
Webinar

Using EDDM® + Digital Ads to Reach Your Best Prospects

The DMA Integrated Marketing Community invites you and your staff to this informative webinar on multichannel marketing using EDDM® (Every Door Direct Mail) + Digital Ads to reach every home in a tar...

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May 16, 2018
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Webinar
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Wendy Urquhart Taradel
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Chris Barr Taradel
05/16/2018
Apr 24
Webinar

Integration Obstacles: Organizing Campaigns and Overcoming Data-Related Challenges

The most common obstacle in true marketing integration is overcoming data-related issues – managing legacy data with real-time onboarding. Join us for this webinar and our speakers will share less...

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April 24, 2018
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Webinar
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Katy Jordan CDR Fundraising Group
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Tim Lippa PMX Agency
04/24/2018
May 09
Webinar

Ditch Rule-Based Segmentation

In the age of abundant data and ubiquitous technology for analytics and campaign management, it is a real shame that many marketers still resort back to archaic rule-based segmentation. Simply, there...

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May 9, 2018
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Webinar
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Stephen Yu BuyerGenomics
05/09/2018
Mar 14
Webinar

What is a GPU and Why Should Marketers Care?

As the explosion of human data continues to skyrocket, the challenges associated with accessing and exploring that data in a timely manner also continue to grow. With traditional platforms deteriorati...

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March 14, 2018
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Webinar
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Justin Sears MapD
03/14/2018
Mar 28
Webinar

A Decade of Surveying Analytic Professionals: 2017 Survey Highlights

Over 1,100 analytic professionals from around the globe participated in this year’s Data Science Survey. Karl Rexer will present highlights of the recent survey results and discuss trends from the ...

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March 28, 2018
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Webinar
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Karl Rexer, Ph.D. Rexer Analytics
03/28/2018
May 16
Event

Marketing Analytics Conference (MAC)

The Marketing Analytics Conference brings together the most brilliant minds at the front lines of marketing and data science to share strategies for building out, managing and drawing the most value f...

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May 16-18, 2018
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Event
05/16/2018
Aug 30
Webinar

2017 Analytics Journal Authors Roundtable

Join us for this special event on August 30 for a gathering of the authors whose articles appear in this year's Analytics Journal. They will discuss their articles and add more insight into their dev...

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August 30, 2017
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Webinar
08/30/2017
May 18
Webinar

Behavioral Economics and The Future of Marketing

Humans are complex and simply reflecting them through data, even big data, might seem limiting. For years the marketing and research world tried to convince us that more data would be the solution to ...

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May 18, 2017
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Webinar
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Christian Goy Behavioral Science Lab
05/18/2017
Apr 26
Webinar

Data Turning Point: The Power of Identity Resolution

The data market is at a turning point. As marketers are moving their budgets to people-based marketing initiatives, they’re looking to take advantage of data that can help them create the complete v...

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April 26, 2017
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Webinar
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Ben Webb LiveRamp
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Mike Dadlani Ibotta
04/26/2017
Sep 13
Webinar

Update on Ad Fraud: How Bots are Skewing Your Analytics and ROI

We ended 2016 on a scary note, with the revelations of Methbot, the "largest ever" botnet, sucking $2 billion a year (or 15%) of video ad budgets. Have we done better since then? Some indicators lead ...

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September 13, 2017
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Webinar
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Dr. Augustine Fou
09/13/2017
Jun 14
Webinar

Going from Advanced Analytics to Data Visualization

Products generally have a well-defined set of competitors. This knowledge allows firms to utilize advanced analytics to understand and quantify the ramifications of their most important marketing leve...

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June 14, 2017
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Webinar
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Steven Cuellar Sonoma Research Associates
06/14/2017
Dec 13
Webinar

Using the Latest Tricks to Analyze Big Data

The availability of big data is now allowing companies to gain insight on topics that were difficult to ascertain just a few years ago. While companies feel they have a gold mine of information ready ...

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December 13, 2017
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Webinar
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Dr. Tomeka Hill-Thomas Ernst & Young
12/13/2017
Nov 09
Webinar

Comparing SAS/R/SPSS/Python for Data Science

Every analytic practitioner has a preference; but in this one hour webinar, you will see a comparison of different statistical programming languages/packages, specifically R/SAS/SPSS/Python. On Nov 9...

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November 9, 2017
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Webinar
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John Friedmann Deloitte
11/09/2017
Oct 11
Webinar

Real-Time Decisions for Improving the Customer Experience

You are what you do with your data. Ignore it and your brand will be ignored. Build it up with business rules, predictive analytics and optimization, and your brand will grow. Enter real-time decision...

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October 11, 2017
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Webinar
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Sean Naismith Enova Decisions
10/11/2017
Aug 09
Webinar

Examining Millennials and Generational Differences in Online Gaming

Despite the on-going discussion about millennials and their potential influence on the online gaming market, there has been a lack of empirical research on the online gaming behavior of the millennial...

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August 9, 2017
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Webinar
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Matt Alhaery IBM Global Business Services
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Dr. Eunju Suh Chaplin School of Hospitality and Tourism Management
08/09/2017
Jul 12
Webinar

Telling a Story with Data

Presenting advanced analytic key findings for strategic marketing decision-making can be quite the challenge. How can something so complex be shown simplified? Join us for another monthly webinar by...

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July 12, 2017
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Webinar
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Dr. Steven Struhl, PhD, MBA, MA
07/12/2017
May 10
Webinar

Road to Personalization – Importance of Data Refinement for Complete Personalization

Modern consumers have no patience for irrelevant messages. Yet, most personalization efforts are based on SKU level data, black-box software, and limited user data, resulting in not-so-impressive resu...

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May 10, 2017
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Webinar
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Stephen H. Yu eClerx
05/10/2017
Nov 15
Event

DMA Regional Roundtable | New York, New York

Join us for a day of learning and networking in New York, New York! This mobile marketing focused event will feature a curated panel discussion, keynote presentation, case study presentation, roundtab...

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November 15, 2017
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Event
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Jonathon Shaevitz Industry Index
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Chris McDonald Registria
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Mary M. Rodgers Cuisinart
11/15/2017
Sep 13
Event

DMA Regional Roundtable | Denver, Colorado

Join us for a day of learning and networking in Denver, Colorado! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on t...

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September 13, 2017
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Event
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Matt Garrett rDialogue
09/13/2017
Jun 13
Event

DMA Regional Roundtable | Chicago, Illinois

Join us for a day of learning and networking in Chicago, Illinois! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on ...

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June 13, 2017
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Event
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Scot Wheeler Peapod
06/13/2017
Sep 20
Event

DMA Regional Roundtable | Boston, Massachusetts

Join us for a day of learning and networking in Boston, Massachusetts! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused...

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September 20, 2017
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Event
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Andrew J. Frawley AJ Frawley & Associates LLC
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Stephen H. Yu eClerx
09/20/2017
Apr 11
Event

DMA Regional Roundtable | Philadelphia, Pennsylvania

Join us for a day of learning and networking in Philadelphia, Pennsylvania! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions fo...

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date
April 11, 2017
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Event
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Mary M. Rodgers Cuisinart
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Jean Chen Registria
04/11/2017
Feb 23
Event

DMA Regional Roundtable | San Francisco, California

Join us for a day of learning and networking in San Francisco, California! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions foc...

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date
February 23, 2017
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Event
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Dick Reed Just Media, Inc.
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Jim Griffin Cartesian Consulting
02/23/2017
Apr 28
Event

Denver Regional Roundtable

Join us for a ½ day of learning and networking in Denver, Colorado! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the chal...

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April 28, 2016
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Event
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Robert Ward Comcast Business
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Matt Garrett rDialogue
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Jeanette McMurtry e4marketing
04/28/2016
May 17
Event

Memphis Regional Roundtable

Join us for a ½ day of learning and networking in Memphis, Tennessee! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the ch...

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May 17, 2016
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Event
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Steve Froehlich ALSAC / St. Jude Children’s Research Hospital
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Marc Giannettino InnerWorkings
05/17/2016
Jun 14
Event

Chicago Regional Roundtable

Join us for a ½ day of learning and networking in Chicago, Illinois! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the cha...

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June 14, 2016
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Event
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Sue Rosen AT&T Wireless
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Brian Pokorny MillerCoors
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Phil Rubin rDialogue
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Jodi Rausch rDialogue
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Laurel Rossi Havas Worldwide StratFarm
06/14/2016
Jun 01
Event

Seattle Regional Roundtable

Join us for a ½ day of learning and networking in Seattle, Washington! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the c...

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June 1, 2016
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Event
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Amy Michaels T-Mobile
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Matt Heinz Heinz Marketing
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Frannie Danzinger 6sense
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Patrick Giusti Oracle Marketing Cloud
06/01/2016
Nov 16
Event

Dallas Regional Roundtable

Join us for a ½ day of learning and networking in Dallas, Texas! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challen...

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date
November 16, 2016
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Event
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Swami Chandrasekaran Watson Solutions Lab
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Mike Hail Data Decisions Group
11/16/2016
Sep 21
Event

Minneapolis Regional Roundtable

Join us for a day of learning and networking in Minneapolis, Minnesota! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the c...

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date
September 21, 2016
date
Event
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Mary Hennen The Tile Shop
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Jay Carroll SeQuel Response
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Scott Gilbertson Best Buy
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Erica Templeton Life Time Fitness
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Wade Sedgwick Pronto Heating & Air Conditioning
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Paul Padratzik Japs-Olson
09/21/2016

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