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Analytics Community

The goal of this Community is to provide a forum to develop thought leadership and best practices related to customer-centric, data-driven marketing. This includes the synergistic integration of CRM strategy and analytics, which together yield increased growth and profitability through the optimization of customer insights, coordinated touch-point interactions and corporate infrastructure.

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Leadership Council

Devyani Sadh, Ph.d., Data Square | Co-Chair

Devyani Sadh, Ph.D. is the CEO and Chief Data Officer at Data Square, specializing in the fusion of strategic marketing consultation with web-enabled big data architecture and advanced analytical technologies. Dr. Sadh has successfully implemented her strategy-driven technology and analytic expertise in spearheading numerous marketing database, CRM automation technology, and integrated marketing solutions initiatives in the global 1000 and mid-market space for both B2B and B2C sectors. She has a track record of translating advanced theoretical practices into actionable business solutions for clients such as Adobe, Cisco, America Online, Ameritech, American Express, Bell South, Cisco, Disney, Elizabeth Arden, GE, Gevalia, IBM, Kraft Foods, Sun Microsystems, and Unilever.

Leo Kluger, IBM | Co-Chair

Leo Kluger is the Principal Data Scientist with the IBM Chief Analytics Office, whose mission is to help IBMers use data and analytics to improve the business. He’s also a member of IBM’s Academy of Technology. Previously, Leo was the founding manager of the worldwide database analytics team in IBM’s Market Intelligence organization.

Prior to his IBM career Leo helped lead the market analytics team at Columbia House, where he optimized offers such as “Buy 1 Get 7 Free.” He started his career working for NASA. He’s been professionally involved in analytics for over 25 years.

Leo received his Bachelor’s degree from the University of Pennsylvania, and a dual MBA in both Information Systems and Marketing, from New York University’s Stern School of Business.

Joel Schiltz, Cogensia

Joel is SVP and COO at Cogensia, a CAC Group Company. He has spent his career at the forefront of data-driven marketing, predicting and affecting customer behavior long before big-data and data sciences were en vogue. Joel has a unique ability to synthesize information and devise creative solutions to complex challenges. His mixture of strategic, analytic, and technical skills, along with his breadth of experience across countless verticals, allows him to navigate through functional silos and elevate the conversation and ultimately the solution.

Matt Ryan, ALSAC/St. Jude Children’s Research Hospital

Matt Ryan serves as the Director of Database Analytics for ALSAC/ St. Jude Children’s Research Hospital National Direct Marketing department. He and his team support all of the direct response programs, including direct mail, telefunding (inbound and outbound), direct response TV, email marketing, and some web based fundraising. He is also responsible for analyzing all ‘big data’ outside resources focused on improving donor selection processes, including evaluating multiple data providers and working with their Information Technology team with setup.

Jim Griffin, Cartesian

Jim Griffin is the Americas Director of Cartesian Consulting, a global analytics services provider, with 150 data scientists working with 50 brands in 10 countries. Jim has twenty years of analytics, CRM, and loyalty experience in multiple markets, including USA, Latin America and Asia Pacific. He holds an MBA from the University of Minnesota, where he graduated with straight A’s. He then did post-graduate work in Statistics while living in Asia, and has patents pending related to fraud detection within loyalty programs. Jim is Six Sigma Black Belt trained, and is also a faculty member in the International Institute of Digital Marketing (IIDM).

John Friedmann, Deloitte

John Friedmann of DeloitteJohn Friedmann has over 30 years of experience in advanced analytics. He specializes in advanced topics such as discrete choice modeling, market basket analysis, direct marketing analytics, media mix and channel attribution. Prior work includes advertising, telecom and pharmaceutical DTC analytics. Knowledgeable in SAS, SPSS, R, machine learning and advanced statistical programming techniques. M.A. Economics from Northwestern University

Peter Zajonc, Pinpoint Targeting

Peter Zajonc (pronounced “ZYE-unts”) relies on years of experience in driving business value from client analytics and data to deliver strategic and effective solutions to his current clients. His expertise stems from his analytic consulting and agency background with Epsilon, Equifax, and Time Inc., and clients Hilton, Tauck World Discovery, Time Magazine, Travelers Insurance, and others.

Peter led advanced analytic teams at Epsilon from 2000-2016, and responsible for analytic product development and client solutions. While at Equifax he led the team that placed among the top finishers in the 2008 DMA Analytic Challenge. Peter has a BA in Mathematics and Linguistics from University of Toronto, and an MBA in Finance from NYU’s Stern School of Business. Peter runs a data and analytics consulting practice and can be reached at pinpointtargeting.net.

Tomeka Hill-Thomas, EY

Tomeka Hill of Aon HewittDr. Tomeka Hill-Thomas is an expert labor economist and statistician. Currently, she works as the Lead Data Scientist and Associate Director of Workforce Analytics for Ernst & Young. She is most known for her unique ability of using big data to identify and provide insight on current trends. She is also a distinguished author with an extensive list of publications and presentations that address economic and policy questions including employment trends, the health of the economy, employee retirement behavior and savings strategies. Dr. Hill-Thomas has a B.S. in Mathematics from Duke University, a M.S. in Statistics from American University and a Ph.D. in Economics from Cornell University. She currently lives in the Chicago area with her husband Desmond and children.

Marty Rose, Acxiom | Journal Committee

Marty Rose is a senior data scientist with Acxiom. He has over twenty years’ experience in statistical analysis and data science in a variety of disciplines relevant to marketing. Most recently he has focused on modeling automation, machine learning, agent based modeling, MMO and attribution. Before working in marketing science he was a research faculty member at the Desert Research Institute of the University of Nevada system, where he taught applied statistics in the Department of Environmental and Resource Sciences. He also provided expert witness testimony for several years before a congressional committee and US Claims Court on statistical characterization of western US climate. Marty graduated with high distinction from Arizona State University and did masters and doctoral studies in Environmental and Quaternary Sciences at the University of Arizona. He has been a member of several professional organizations including Sigma Xi scientific honorary, Gamma Theta Upsilon, the DMA, the American Statistical Association, and the R Foundation for Statistical Computing.

Marty Thomas, RPM Direct, LLC, an EXL Company

Marty Thomas of EXL CompanyMarty Thomas is a Senior Vice President at RPM Direct, a highly-specialized targeting firm. Marty has more than 25 years of experience in financial services; managing targeting, modeling, and analytics. An expert in statistics and decision sciences, his work has focused on developing CRM applications of decision sciences and analytic products such as the use of machine learning capabilities, proprietary non-credit risk scores used extensively in digital and other direct marketing programs, proprietary attribution methodologies, and multi-channel targeting strategies. Previously, Marty was President of Penn Data Mining, LLC, an analytic consulting firm and Vice President of Decision Sciences for Advanta Corporation. In these roles, Marty developed successful Direct Marketing programs in the credit card, insurance, and mortgage industries. He began his career at Drexel University, where he was an Executive in Residence and Associate Professor in the Bennett S. LeBow College of Business. Marty holds a Ph.D. from Penn State University and the Chartered Financial Analyst® designation. He is a regular speaker at industry conferences, has published articles in academic and trade journals and is the author of the book Hedging Instruments and Risk Management (McGraw-Hill).

Aaron Davis, DataLab USA

Aaron Davis of DataLab USAAaron Davis serves as Chief of Analytical Services for DataLab USA. He and his team are responsible for leveraging advanced analytics and predictive modeling to improve the performance of their Fortune 500 client’s acquisition and CRM programs. He has led his team to top finishes in the six DMA Modeling Competitions as well as receiving recognition as the 2011 DMA Financial Services Direct Market of the Year. Most recently he has focused on using AI to automate and further optimize machine learning tasks as well as advancing the disciplines of net lift modeling.

Nathan Brindza, Javelin

Nathan is Vice President of analytics for Javelin Agency. He and his team are responsible for production reports of marketing campaign results across the client’s portfolio involving multiple client groups and marketing agencies. We also provide detailed campaign and retention analytics for AT&T Entertainment Group retention efforts and help guide the client retention strategy using data and analytics in conjunction with Javelin’s strategy team. Nathan has an atypical educational background with a degree in fisheries biology, M.S. in Ecology, and M.S. in Statistics. His former life as a fisheries biologist means he spends the majority of his free time extracting his family from the city for camping and fishing excursions.

Why join the Analytics Community?
  • As any vendor in the marketing analytics industry, I join associations for the contacts and education they offer my business and me. As a 10+ year member of the DMA Analytics Community I’ve found the response to our webinars, journal and conference presentations to far surpass other associations I have been involved with. DMA members seek out participation and interaction benefiting my business, me and everyone else involved.
    - Jacqueline Paige, Smith Hanley Associates
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