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Analytics Community

The goal of this Community is to provide a forum to develop thought leadership and best practices related to customer-centric, data-driven marketing. This includes the synergistic integration of CRM strategy and analytics, which together yield increased growth and profitability through the optimization of customer insights, coordinated touch-point interactions and corporate infrastructure.

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DMA Analytics Journal 2017 Cover

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Leadership Council

Devyani Sadh, Ph.d., Data Square | Co-Chair

Devyani-Sadh-120x165Devyani Sadh, Ph.D. is the CEO and Chief Data Officer at Data Square, specializing in the fusion of strategic marketing consultation with web-enabled big data architecture and advanced analytical technologies. Dr. Sadh has successfully implemented her strategy-driven technology and analytic expertise in spearheading numerous marketing database, CRM automation technology, and integrated marketing solutions initiatives in the global 1000 and mid-market space for both B2B and B2C sectors. She has a track record of translating advanced theoretical practices into actionable business solutions for clients such as Adobe, Cisco, America Online, Ameritech, American Express, Bell South, Cisco, Disney, Elizabeth Arden, GE, Gevalia, IBM, Kraft Foods, Sun Microsystems, and Unilever.

Leo Kluger, IBM | Co-Chair

leoklugerLeo Kluger is the Principal Data Scientist with the IBM Chief Analytics Office, whose mission is to help IBMers use data and analytics to improve the business. He’s also a member of IBM’s Academy of Technology. Previously, Leo was the founding manager of the worldwide database analytics team in IBM’s Market Intelligence organization.

Prior to his IBM career Leo helped lead the market analytics team at Columbia House, where he optimized offers such as “Buy 1 Get 7 Free.” He started his career working for NASA. He’s been professionally involved in analytics for over 25 years.

Leo received his Bachelor’s degree from the University of Pennsylvania, and a dual MBA in both Information Systems and Marketing, from New York University’s Stern School of Business.

Marty Rose, Acxiom | Journal Committee

martin-roseMarty Rose is a senior data scientist with Acxiom. He has over twenty years’ experience in statistical analysis and data science in a variety of disciplines relevant to marketing. Most recently he has focused on modeling automation, machine learning, agent based modeling, MMO and attribution. Before working in marketing science he was a research faculty member at the Desert Research Institute of the University of Nevada system, where he taught applied statistics in the Department of Environmental and Resource Sciences. He also provided expert witness testimony for several years before a congressional committee and US Claims Court on statistical characterization of western US climate. Marty graduated with high distinction from Arizona State University and did masters and doctoral studies in Environmental and Quaternary Sciences at the University of Arizona. He has been a member of several professional organizations including Sigma Xi scientific honorary, Gamma Theta Upsilon, the DMA, the American Statistical Association, and the R Foundation for Statistical Computing.

Evan Balzer, Guideposts | Ethics & Compliance Chair

evan-balzarFor nearly 30 years, Evan has been an innovator and industry leader in the development and application of quantitative analytic solutions for data-driven marketing in the publishing industry. In addition to his work in analytics, he has led teams in the digital space, advertising, brand marketing, market research, business development, acquisitions and international partnerships, all of which bring a breadth of experience and added perspective to the leadership of the Analytics & CRM Community. Having served as a former member and chair of DMA’s Operating Committee on Ethical Business Practices, he is now bringing this experience in ethics and consumer affairs into the Analytics & CRM Community to raise awareness and incorporation by our membership of DMA’s Guidelines for Ethical Business Practices, furthering its efforts in compliance and protection of the consumer. Currently, he is leading the analytics team of Guideposts, America’s largest inspirational publisher, as they continue to expand the development and incorporation of analytically-driven business solutions. Outside of the office, he devotes his time to his children and passions for guitar and playing ice hockey.

Jacqueline Paige, Smith Hanley Associates | Content Chair

peter- largeJacqueline Paige, Executive Recruiter at Smith Hanley Associates, has been talking to, working with and placing direct marketing analytics professionals for over 25 years. It’s an exciting time to be a data scientist in our industry, and we have the experience, insights and connections to help our clients and candidates take advantage of the changes and growth. Jacqueline has a Tarheel MBA and a Boilermaker undergrad degree. Yes, she likes schools with unusual mascots.

John Young, Epsilon

john-youngJohn Young is the Managing Director of the Analytic Consulting Group at Epsilon, a team of 125+ programmers, analysts, statisticians and consultants. In addition to general management responsibilities, John provides thought leadership and helps architect analytic solutions that address clients’ marketing challenges. Recently, he developed a proprietary, data-driven approach for fractional attribution.

Peter Zajonc, Pinpoint Targeting | Membership Engagement Chair

peter- largePeter Zajonc (pronounced “ZYE-unts”) relies on years of experience in driving business value from client analytics and data to deliver strategic and effective solutions to his current clients. His expertise stems from his analytic consulting and agency background with Epsilon, Equifax, and Time Inc., and clients Hilton, Tauck World Discovery, Time Magazine, Travelers Insurance, and others.

Peter led advanced analytic teams at Epsilon from 2000-2016, and responsible for analytic product development and client solutions. While at Equifax he led the team that placed among the top finishers in the 2008 DMA Analytic Challenge. Peter has a BA in Mathematics and Linguistics from University of Toronto, and an MBA in Finance from NYU’s Stern School of Business. Peter runs a data and analytics consulting practice and can be reached at pinpointtargeting.net.

Deborah Wall, Fr. Pitney Bowes | Journal Committee

martin-rose Currently a Ph.D. candidate for Applied Management Decision Sciences at Walden University. Deborah Wall is the Director of Algorithms and Analytics at the Strategic Technology and Innovation Center, the Corporate Research Division of Pitney Bowes in Stamford, CT, where she leads an applied research group who is focused on the application of technologies to enable value creation with data. Technology domains covered include data mining, data privacy/security, advanced analytics, and natural language processing. She develops programs to commercialize new concepts, shape and coordinate the research agendas, set the vision and objectives, ensure the execution of the groups’ deliverables, and provide expertise and guidance to the group members. A key responsibility is to develop relationships with business stakeholders and form an effective communications channel between the business and technical communities, both internally and externally.

Joel Schiltz, Cogensia

Joel SchiltzJoel is SVP and COO at Cogensia, a CAC Group Company. He has spent his career at the forefront of data-driven marketing, predicting and affecting customer behavior long before big-data and data sciences were en vogue. Joel has a unique ability to synthesize information and devise creative solutions to complex challenges. His mixture of strategic, analytic, and technical skills, along with his breadth of experience across countless verticals, allows him to navigate through functional silos and elevate the conversation and ultimately the solution.

Matt Ryan, ALSAC/St. Jude Children’s Research Hospital

Matt Ryan
Matt Ryan serves as the Director of Database Analytics for ALSAC/ St. Jude Children’s Research Hospital National Direct Marketing department. He and his team support all of the direct response programs, including direct mail, telefunding (inbound and outbound), direct response TV, email marketing, and some web based fundraising. He is also responsible for analyzing all ‘big data’ outside resources focused on improving donor selection processes, including evaluating multiple data providers and working with their Information Technology team with setup.

Jim Griffin, Cartesian

Jim Griffin 2015 SqrJim Griffin is the Americas Director of Cartesian Consulting, a global analytics services provider, with 150 data scientists working with 50 brands in 10 countries. Jim has twenty years of analytics, CRM, and loyalty experience in multiple markets, including USA, Latin America and Asia Pacific. He holds an MBA from the University of Minnesota, where he graduated with straight A’s. He then did post-graduate work in Statistics while living in Asia, and has patents pending related to fraud detection within loyalty programs. Jim is Six Sigma Black Belt trained, and is also a faculty member in the International Institute of Digital Marketing (IIDM).

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