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DMA: Data and Marketing Association
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DMA Analytic Challenge

Proving that smart analytics is at the root of profitable data-driven marketing…

The DMA Analytics Community organizes this Analytic Challenge, to engage the best analytic experts from around the globe to solve to a challenging business problem.

Data practitioners and academicians go “head-to-head” to build advanced analytic models to find compelling solutions to support a real-world marketing challenge.

Each challenge has had a Primary [corporate] Partner and a Challenge Partner Sponsor.

analytic_challenge_winners

Primary Partner

Publishers, direct response retailers, healthcare clinics and nonprofits have been Primary Partners who provided the business problems, related data sets (to be anonymized) and optionally, awarded prizes for the challenge participants. (Cash prizes are not required and are completely optional).

We’re interested in your tough nut problem. Send a brief description of your analysis needs for consideration.

Challenge Partner Sponsor

Data service providers have provided the infrastructure and personnel to run the competition, anonymize the data if needed, provide secure online platform for participants models, score the models, award prizes to winners and report on trends during a conference session and again on a webinar. Company logos are showcased in several areas.

Find out more about being a Challenge Partner Sponsor by sending an email to DMACommunities@thedma.org.

Our partners have been companies willing to scrub data sets for the needed fields, anonymize the data, and score the submitted models for ranking. In return for their efforts, these companies receive many benefits including showcasing their capabilities to global marketers at the DATA and Marketing Association’s main event for data-driven marketers, the &THEN conference. See below with whom we’ve partnered. Want to find out more? Contact us at DMACommunities@thedma.org.

Winners: The companies with the top-ranking solutions are announced at an Analytics Community Breakfast event and present their analytic approaches during a session at the DMA &THEN Conference in the Fall. They will also present a webinar for the DMA Community.

The DMA Analytics Community is looking for a Primary Sponsor and Partner for this year. Email us to find out more.

Sharing best practices and facilitating the exchange of ideas allows data practitioners to raise their game and increase the value of their work. Here’s some past Analytic Challenge winners and some presentations.

Past Challenges, Partners & Winners

2016 — Problem: Build the most accurate model possible to predict customer expected value.

View Video

2016 DMA Analytic Challenge Winners AdTheorent and Data Lab

Partner:
Ernst Young Logo

Co-Winners:
DataLab USA logo
ADTHEORENT Logo

Runner up:

2015 — Problem: Build a model that identifies 1X buyers with the greatest likelihood of making a repeat purchase.

View Presentation

Partner:
Epsilon Logo

1st Place:
UCONN Logo

2nd Place:
DataLab USA logo

3rd Place:
MSC, A Valid Company Logo

2013 — Problem: Patient Re‐Activation – Are patients coming back for the same problem? Different problem?

View Presentation

Partners:
Epsilon Logo

Jigyasa Analytics Logo

Primary Partner
Cleveland Clinic Logo

1st Place:
DataLab USA logo

2nd Place:
Fractal Analytics Logo

3rd Place:
PricewaterhouseCoopers Logo

2010 — Problem: Improve marketing to Lapsed donors through better targeting

Partner:

Primary Partner:
Make-A-Wish logo

1st Place:
Alliance Data Logo

2nd Place:
DataLab USA logo

3rd Place:
Rapid Insight Logo

2011 Problem: Predicting open and click through rates for email marketing campaigns

Partner:
Jigyasa Analytics Logo
 
 
 
 
 
 
 
 
Primary Partner:
Hearst Logo

1st Place:
Global Decision Analytics Team Winning DMA Analytic Challenge
Global Decision Analytics Logo

Most Innovative Solution:
Euro RSCG Discovery team winning DMA Analytic Challenge

2007 — Problem: Build the “best” targeting solution

View Presentation

Partner:
CAC Group Logo

1st Place:
DataLab USA logo

2nd Place:
Alliance Data Logo

3rd Place:
Expedia Logo

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