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DMA Analytic Challenge

Proving that smart analytics is at the root of profitable data-driven marketing…

The DMA Analytics Community organizes this Analytic Challenge, to engage the best analytic experts from around the globe to solve to a challenging business problem. Data practitioners and academicians go “head-to-head” to build advanced analytic models to find compelling solutions to support a real-world marketing challenge. Each challenge has a Corporate Partner, a Challenge Partner and Challenge Participants.

Thanks to our Challenge Partner
DataLab USA logo

Congratulations to 2018 Analytics Challenge Winner

Be A Challenge Partner

Data service members have provided the infrastructure and personnel to run the competition, scrub data sets for the needed fields, anonymize the data if needed, provide secure online platform for participants models and score the models. That partner will award prizes to winners and report on trends during an ANA conference session and again on a webinar later in the year. The Challenge Partner is showcased in many ways during the process. Find out more about being a Challenge Partner by sending an email.

Find out more about being a Challenge Partner by sending an email to DMACommunities@ana.net.

Be a Corporate Partner

Publishers, direct response retailers, healthcare clinics and nonprofits have been Corporate Partners who provide the business problems, related data sets (to be anonymized) and optionally, awarded prizes for the challenge participants. (Cash prizes are not required and are completely optional). Each Corporate Partner receives the winning model (valued at thousand of dollars) for in market use along with 5 days of support at no charge.

We’re interested in your tough nut problem. Send a brief description of your analysis needs for consideration.

Be a Challenge Participant

For Analysts, Data Scientists, Academicians and other Participants – Once the problem is identified, the challenge participants from around the globe will build advanced analytic models to find compelling solutions to support a real-world marketing challenge. The three top ranking solutions and their companies will be announced at the Analytics Community Breakfast event and have the opportunity to present their analytic approaches during a session at an ANA conference at the MGM Grand in Las Vegas, October 7-9, 2018. They will also present at future DMA webinar later in the year.

Analysts, Data Scientists, Academicians and other Participants:

Once the problem is identified, the challenge participants with the top-ranking solutions will be announced at the Analytics Community Breakfast event and have the opportunity to present their analytic approaches during a session at an ANA conference. They will also receive a webinar date later in the year.

Sharing best practices and facilitating the exchange of ideas allows data practitioners to raise their game and increase the value of their work. Here are some past Analytic Challenge winners and some presentations.

See below with whom we’ve partnered in the past. Want to find out more? Contact us at DMACommunities@ana.net.

Past Challenges, Partners & Winners

2018 — Problem: Develop an algorithm that predicts new customers’ six-month “lifetime” value to the marketer.
2016 — Problem: Build the most accurate model possible to predict customer expected value.

View Video

2016 DMA Analytic Challenge Winners AdTheorent and Data Lab

Partner:
Ernst Young Logo

Co-Winners:
DataLab USA logo
ADTHEORENT Logo

Runner up:

2015 — Problem: Build a model that identifies 1X buyers with the greatest likelihood of making a repeat purchase.

View Presentation

Partner:
Epsilon Logo

1st Place:
UCONN Logo

2nd Place:
DataLab USA logo

3rd Place:
MSC, A Valid Company Logo

2013 — Problem: Patient Re‐Activation – Are patients coming back for the same problem? Different problem?

View Presentation

Partners:
Epsilon Logo

Jigyasa Analytics Logo

Primary Partner
Cleveland Clinic Logo

1st Place:
DataLab USA logo

2nd Place:
Fractal Analytics Logo

3rd Place:
PricewaterhouseCoopers Logo

2010 — Problem: Improve marketing to Lapsed donors through better targeting

View Presentation

Partner:

Primary Partner:
Make-A-Wish logo

1st Place:
DataLab USA logo

2nd Place:
Alliance Data Logo

3rd Place:
Rapid Insight Logo

2011 Problem: Predicting open and click through rates for email marketing campaigns

Partner:
Jigyasa Analytics Logo
 
 
 
 
 
 
 
 
Primary Partner:
Hearst Logo

1st Place:
Global Decision Analytics Team Winning DMA Analytic Challenge
Global Decision Analytics Logo

Most Innovative Solution:
Euro RSCG Discovery team winning DMA Analytic Challenge

2007 — Problem: Build the “best” targeting solution

View Presentation

Partner:
CAC Group Logo

1st Place:
DataLab USA logo

2nd Place:
Alliance Data Logo

3rd Place:
Expedia Logo

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