DMA Analytic Challenge

Congratulations to 2018 Analytics Challenge Winner

Be A Challenge Partner

Data service members have provided the infrastructure and personnel to run the competition, scrub data sets for the needed fields, anonymize the data if needed, provide secure online platform for participants models and score the models. That partner will award prizes to winners and report on trends during an ANA conference session and again on a webinar later in the year. The Challenge Partner is showcased in many ways during the process. Find out more about being a Challenge Partner by sending an email.

Find out more about being a Challenge Partner by sending an email to DMACommunities@ana.net.

Be a Corporate Partner

Publishers, direct response retailers, healthcare clinics and nonprofits have been Corporate Partners who provide the business problems, related data sets (to be anonymized) and optionally, awarded prizes for the challenge participants. (Cash prizes are not required and are completely optional). Each Corporate Partner receives the winning model (valued at thousand of dollars) for in market use along with 5 days of support at no charge.

We’re interested in your tough nut problem. Send a brief description of your analysis needs for consideration.

Be a Challenge Participant

For Analysts, Data Scientists, Academicians and other Participants – Once the problem is identified, the challenge participants from around the globe will build advanced analytic models to find compelling solutions to support a real-world marketing challenge. The three top ranking solutions and their companies will be announced at the Analytics Community Breakfast event and have the opportunity to present their analytic approaches during a session at an ANA conference at the MGM Grand in Las Vegas, October 7-9, 2018. They will also present at future DMA webinar later in the year.

Analysts, Data Scientists, Academicians and other Participants:

Once the problem is identified, the challenge participants with the top-ranking solutions will be announced at the Analytics Community Breakfast event and have the opportunity to present their analytic approaches during a session at an ANA conference. They will also receive a webinar date later in the year.

Sharing best practices and facilitating the exchange of ideas allows data practitioners to raise their game and increase the value of their work. Here are some past Analytic Challenge winners and some presentations.

See below with whom we’ve partnered in the past. Want to find out more? Contact us at DMACommunities@ana.net.

2018 — Problem: Develop an algorithm that predicts new customers’ six-month “lifetime” value to the marketer.

Partner:

Trends Presentation

Winner:

Winner’s Presentation

2016 — Problem: Build the most accurate model possible to predict customer expected value.

Partner:

Co-Winners:

Runner up:

2015 — Problem: Build a model that identifies 1X buyers with the greatest likelihood of making a repeat purchase.

Partner:

1st Place:

2nd Place:

3rd Place:

2013 — Problem: Patient Re‐Activation – Are patients coming back for the same problem? Different problem?

Partners:

Primary Partner

1st Place:

2nd Place:

3rd Place:

2010 — Problem: Improve marketing to Lapsed donors through better targeting

Partner:

Primary Partner:

1st Place:

2nd Place:

3rd Place:

2011 Problem: Predicting open and click through rates for email marketing campaigns

Partner:

 
 
 
 
 
 
 
 
Primary Partner:

1st Place:

Most Innovative Solution:

2007 — Problem: Build the “best” targeting solution

Partner:

1st Place:

2nd Place:

3rd Place: