DMA Analytic Challenge

Proving that smart analytics is at the root of profitable data-driven marketing…

The DMA Analytics Community organizes this Analytic Challenge, to engage the best analytic experts from around the globe to solve to a challenging business problem.

Data practitioners and academicians go “head-to-head” to build advanced analytic models to find compelling solutions to support a real-world marketing challenge.

Each challenge has had a Primary [corporate] Partner and a Challenge Partner Sponsor.

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Primary Partner

Publishers, direct response retailers, healthcare clinics and nonprofits have been Primary Partners who provided the business problems, related data sets (to be anonymized) and optionally, awarded prizes for the challenge participants. (Cash prizes are not required and are completely optional).

We’re interested in your tough nut problem. Send a brief description of your analysis needs for consideration.

Challenge Partner Sponsor

Data service providers have provided the infrastructure and personnel to run the competition, anonymize the data if needed, provide secure online platform for participants models, score the models, award prizes to winners and report on trends during a conference session and again on a webinar. Company logos are showcased in several areas.

Find out more about being a Challenge Partner Sponsor by sending an email to DMACommunities@thedma.org.

Our partners have been companies willing to scrub data sets for the needed fields, anonymize the data, and score the submitted models for ranking. In return for their efforts, these companies receive many benefits including showcasing their capabilities to global marketers at the DATA and Marketing Association’s main event for data-driven marketers, the &THEN conference. See below with whom we’ve partnered. Want to find out more? Contact us at DMACommunities@thedma.org.

Winners: The companies with the top-ranking solutions are announced at an Analytics Community Breakfast event and present their analytic approaches during a session at the DMA &THEN Conference in the Fall. They will also present a webinar for the DMA Community.

The DMA Analytics Community is looking for a Primary Sponsor and Partner for this year. Email us to find out more.

Sharing best practices and facilitating the exchange of ideas allows data practitioners to raise their game and increase the value of their work. Here’s some past Analytic Challenge winners and some presentations.