DMA Analytic Challenge

Primary Partner

Publishers, direct response retailers, healthcare clinics and nonprofits have been Primary Partners who provided the business problems, related data sets (to be anonymized) and optionally, awarded prizes for the challenge participants. (Cash prizes are not required and are completely optional).

We’re interested in your tough nut problem. Send a brief description of your analysis needs for consideration.

Challenge Partner Sponsor

Data service providers have provided the infrastructure and personnel to run the competition, anonymize the data if needed, provide secure online platform for participants models, score the models, award prizes to winners and report on trends during a conference session and again on a webinar. Company logos are showcased in several areas.

Find out more about being a Challenge Partner Sponsor by sending an email to DMACommunities@thedma.org.

Our partners have been companies willing to scrub data sets for the needed fields, anonymize the data, and score the submitted models for ranking. In return for their efforts, these companies receive many benefits including showcasing their capabilities to global marketers at the DATA and Marketing Association’s main event for data-driven marketers, the &THEN conference. See below with whom we’ve partnered. Want to find out more? Contact us at DMACommunities@thedma.org.

Winners: The companies with the top-ranking solutions are announced at an Analytics Community Breakfast event and present their analytic approaches during a session at the DMA &THEN Conference in the Fall. They will also present a webinar for the DMA Community.

The DMA Analytics Community is looking for a Primary Sponsor and Partner for this year. Email us to find out more.

Sharing best practices and facilitating the exchange of ideas allows data practitioners to raise their game and increase the value of their work. Here’s some past Analytic Challenge winners and some presentations.

2016 — Problem: Build the most accurate model possible to predict customer expected value.

Partner:

Co-Winners:

Runner up:

2015 — Problem: Build a model that identifies 1X buyers with the greatest likelihood of making a repeat purchase.

Partner:

1st Place:

2nd Place:

3rd Place:

2013 — Problem: Patient Re‐Activation – Are patients coming back for the same problem? Different problem?

Partners:

Primary Partner

1st Place:

2nd Place:

3rd Place:

2011 Problem: Predicting open and click through rates for email marketing campaigns

Partner:

 
 
 
 
 
 
 
 
Primary Partner:

1st Place:

Most Innovative Solution:

2007 — Problem: Build the “best” targeting solution

Partner:

1st Place:

2nd Place:

3rd Place: