Be A Challenge Partner
Data service members have provided the infrastructure and personnel to run the competition, scrub data sets for the needed fields, anonymize the data if needed, provide secure online platform for participants models and score the models. That partner will award prizes to winners and report on trends during the &THEN conference session and again on a webinar later in the year. The Challenge Partner is showcased in many ways during the process. Find out more about being a Challenge Partner by sending an email.
Find out more about being a Challenge Partner by sending an email to DMACommunities@ana.net.
Be a Corporate Partner
Publishers, direct response retailers, healthcare clinics and nonprofits have been Corporate Partners who provide the business problems, related data sets (to be anonymized) and optionally, awarded prizes for the challenge participants. (Cash prizes are not required and are completely optional). Each Corporate Partner receives the winning model (valued at thousand of dollars) for in market use along with 5 days of support at no charge.
We’re interested in your tough nut problem. Send a brief description of your analysis needs for consideration.
Be a Challenge Participant
For Analysts, Data Scientists, Academicians and other Participants – Once the problem is identified, the challenge participants from around the globe will build advanced analytic models to find compelling solutions to support a real-world marketing challenge. The three top ranking solutions and their companies will be announced at the Analytics Community Breakfast event and have the opportunity to present their analytic approaches during a session at the DMA &THEN Conference at the MGM Grand in Las Vegas, October 7-9, 2018. They will also present at future DMA webinar later in the year.
See Challenge Guidelines