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DMA: Data and Marketing Association
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Analytics Community Upcoming Events

Each month we offer a Town Hall discussion or Webinar to provide you and your team with new insight and ideas to grow your business. These series’ are programmed and promoted by Community members and by DMA as part of our education program. Peruse a comprehensive list of our upcoming Town Hall discussions and Webinars below, and be sure to check back often for updates and additions!

Join other Community members for these thought-provoking, timely discussions facilitated by industry luminaries. Participants will share marketing best practices, emerging trends, and industry research—all in an effort to help one another produce marketing results and achieve analytics success.

Have an idea for a topic or want to sponsor an upcoming event? Send your ideas to Lisa Merizio-Smith to be considered.

Sponsorship OpportunitiesView Past Events

Aug 30
Webinar

2017 Analytics Journal Authors Roundtable

Join us for this special event on August 30 for a gathering of the authors whose articles appear in this year's Analytics Journal. They will discuss their articles and add more insight into their dev...

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August 30, 2017
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Webinar
08/30/2017
Apr 19
Webinar

The Power of Nudge – Building a Business Model Around IoT

Examining the ways in which disruptive innovation has taken place through the power of IoT at John Hancock. Embracing IoT to improve customer engagement, experience and health – Nudge Framework –...

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April 19, 2017
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Webinar
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Vishwa Kolla John Hancock
04/19/2017
Sep 13
Webinar

Update on Ad Fraud: How Bots are Skewing Your Analytics and ROI

We ended 2016 on a scary note, with the revelations of Methbot, the "largest ever" botnet, sucking $2 billion a year (or 15%) of video ad budgets. Have we done better since then? Some indicators lead ...

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September 13, 2017
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Webinar
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Dr. Augustine Fou
09/13/2017
Jun 14
Webinar

Going from Advanced Analytics to Data Visualization

Products generally have a well-defined set of competitors. This knowledge allows firms to utilize advanced analytics to understand and quantify the ramifications of their most important marketing leve...

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June 14, 2017
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Webinar
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Steven Cuellar Sonoma Research Associates
06/14/2017
Dec 13
Webinar

Using the Latest Tricks to Analyze Big Data

The availability of big data is now allowing companies to gain insight on topics that were difficult to ascertain just a few years ago. While companies feel they have a gold mine of information ready ...

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December 13, 2017
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Webinar
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Dr. Tomeka Hill-Thomas Aon Hewitt
12/13/2017
Nov 09
Webinar

Comparing SAS/R/SPSS/Python for Data Science

Every analytic practitioner has a preference; but in this one hour webinar, you will see a comparison of different statistical programming languages/packages, specifically R/SAS/SPSS/Python. On Nov 9...

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November 9, 2017
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Webinar
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John Friedmann Deloitte
11/09/2017
Oct 11
Webinar

Real-Time Decisions for Improving the Customer Experience

You are what you do with your data. Ignore it and your brand will be ignored. Build it up with business rules, predictive analytics and optimization, and your brand will grow. Enter real-time decision...

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October 11, 2017
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Webinar
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Sean Naismith Enova Decisions
10/11/2017
Aug 09
Webinar

Examining Millennials and Generational Differences in Online Gaming

Despite the on-going discussion about millennials and their potential influence on the online gaming market, there has been a lack of empirical research on the online gaming behavior of the millennial...

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August 9, 2017
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Webinar
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Matt Alhaery IBM Global Business Services
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Dr. Eunju Suh Chaplin School of Hospitality and Tourism Management
08/09/2017
Jul 12
Webinar

Telling a Story with Data

Presenting advanced analytic key findings for strategic marketing decision-making can be quite the challenge. How can something so complex be shown simplified? Join us for another monthly webinar by...

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July 12, 2017
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Webinar
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Dr. Steven Struhl, PhD, MBA, MA
07/12/2017
May 10
Webinar

Road to Personalization – Importance of Data Refinement for Complete Personalization

Modern consumers have no patience for irrelevant messages. Yet, most personalization efforts are based on SKU level data, black-box software, and limited user data, resulting in not-so-impressive resu...

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May 10, 2017
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Webinar
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Stephen H. Yu eClerx
05/10/2017
Mar 08
Webinar

Gradient Boosting and Comparative Performance in Business Applications

Business applications usually involve classification issues, such as response/no-response in direct marketing, customer attrition and fraud detection in many industries, etc. Many techniques are used,...

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March 8, 2017
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Webinar
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Leonardo Auslender RSquareEdge
03/08/2017
Nov 15
Event

DMA Regional Roundtable | New York, New York

Join us for a day of learning and networking in New York, New York! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on...

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November 15, 2017
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Event
11/15/2017
Sep 13
Event

DMA Regional Roundtable | Denver, Colorado

Join us for a day of learning and networking in Denver, Colorado! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on t...

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September 13, 2017
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Event
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Matt Garrett rDialogue
09/13/2017
Jun 13
Event

DMA Regional Roundtable | Chicago, Illinois

Join us for a day of learning and networking in Chicago, Illinois! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on ...

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June 13, 2017
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Event
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Scot Wheeler Peapod
06/13/2017
Sep 20
Event

DMA Regional Roundtable | Boston, Massachusetts

Join us for a day of learning and networking in Boston, Massachusetts! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused...

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September 20, 2017
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Event
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Andrew J. Frawley AJ Frawley & Associates LLC
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Stephen H. Yu eClerx
09/20/2017
Apr 11
Event

DMA Regional Roundtable | Philadelphia, Pennsylvania

Join us for a day of learning and networking in Philadelphia, Pennsylvania! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions fo...

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April 11, 2017
date
Event
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Mary M. Rodgers Cuisinart
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Jean Chen Registria
04/11/2017
Feb 23
Event

DMA Regional Roundtable | San Francisco, California

Join us for a day of learning and networking in San Francisco, California! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions foc...

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February 23, 2017
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Event
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Dick Reed Just Media, Inc.
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Jim Griffin Cartesian Consulting
02/23/2017
Dec 12
Webinar

2016 DMA Analytic Challenge Winners: &THEN 16 Recap

In case you weren’t at the session last month in LA during &THEN, here’s your chance to hear these top companies discuss their very impressive approaches to accurately predicting customer LTV for ...

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December 12, 2016
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Webinar
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Joe Kruse Ernst & Young LLP
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Deb Wall
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Xiaofei Du AdTheorent
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Aaron Davis DataLab USA
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Seth Goodman DataLab USA
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Junjun Yue Influent50, an AARP Services Agency
12/12/2016
Dec 14
Webinar

The Analytical Marketer: How to Transform in a New Marketing Environment

Analytics are forcing change—not only in what marketing departments do, but in how they are organized, staffed and led. Organizations are grappling with issues that range from building an analytical...

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December 14, 2016
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Webinar
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Adele Sweetwood SAS
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Jennifer Chase SAS
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Matt Fulk SAS
12/14/2016
Sep 21
Webinar

2016 DMA Analytics Journal: The Inside Scoop

Join us and hear from four of the five authors whose articles were accepted and published in this year's DMA Analytics Journal! Discover the thinking behind the analytics concepts we published, and p...

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September 21, 2016
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Webinar
09/21/2016
Apr 12
Webinar

Communication Preferences: How Digital Trends are Shaping Media Mix and Targeting

Technology continues to change the way we communicate, both interpersonally and with companies and organizations of interest. Learn the latest usage trends for email, social and mobile, and how they t...

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April 12, 2017
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Webinar
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Lori Connolly Grizzard Communications Group
04/12/2017
Feb 08
Webinar

How to Sell Innovation Up and Down Your Organization: Tips and Tricks That You Can Apply Today to be Successful

Most people agree that change and innovation are necessary requirements for success in a rapidly changing economy and hypercompetitive business environment. The need for continuous improvement and th...

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February 8, 2017
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Webinar
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Donald E. Schmidt
02/08/2017
Aug 10
Webinar

How Bots That Cause Ad Fraud Also Mess Up Analytics

Cybercriminals use armies of bots to cause ad impressions to load fraudulently -- "ad fraud." They also direct the bots to click on the ads, pass fake metrics, and otherwise mess up the KPIs that mark...

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August 10, 2016
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Webinar
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Dr. Augustine Fou Marketing Science Consulting Group, Inc.
08/10/2016
Sep 14
Webinar

The Attribution Trap

As marketers become more data driven, a common challenge for marketers is finding analytical tools that work as expected. Another emerging theme is marketers who have embraced data but have fallen int...

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September 14, 2016
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Webinar
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Richie Singh Dermstore Beauty Group
09/14/2016
Nov 09
Webinar

Where TV Ratings Go From Here: Identifying Audiences with Shifting Viewership with Advanced Analytics

Linear audiences are down with shifting viewership to digital streaming, apps and VOD. Join us to hear Yoram Greener from Jubaplus, who has worked with major TV networks to identify audiences most li...

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November 9, 2016
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Webinar
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Yoram Greener JubaPlus
11/09/2016
Oct 12
Webinar

Storytelling with Data

As you know, data alone won’t tell the story of marketing performance. As marketers, it’s our job to tell compelling stories of marketing performance that engage, persuade and inspire action. Join...

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October 12, 2016
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Webinar
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Erin Korogodsky Beckon
10/12/2016
Jan 19
Webinar

Application of Supervised Machine Learning techniques on Semi-Structured Social Media data for Classification

Twitter feeds, LinkedIn profiles, Pinterest descriptions, and other social media outlets are all comprised of consumer generated text data that is not always clean or neatly lines up with the business...

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January 19, 2017
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Webinar
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Damon Samuel RCG Global Services
01/19/2017
May 25
Webinar

Breakthroughs in the Search of Targeted B2C Marketing Prospects

Acquiring new customers is the number one priority for marketers, yet the evolution of the traditional list industry has been relatively slow over the past decade – especially for small to medium-si...

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May 25, 2016
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Webinar
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Bruno Delahaye Reach Analytics
05/25/2016
Jun 08
Webinar

Marketing Analytics Enable Better Moments of Truth

This session will explore three key areas around “moments of truth” – those interactions that often make or break brand loyalty. Accounting for Moments of Truth through Marketing Analytics has p...

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June 8, 2016
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Webinar
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Jonathan Moran SAS
06/08/2016
Apr 27
Webinar

Analysis of Voice of Customer Data Through Data and Text Mining

Get a preview of the upcoming MAC conference by attending this complimentary webinar. Voice of Customer data was collected through several channels at Taco Bell Corporation for over 3 years and analyz...

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April 27, 2016
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Webinar
04/27/2016
May 11
Webinar

To Get What You Want, Measure What you Need

Many managers invest in marketing like they are betting on a ball game. They watch the trends, understand their shoppers' needs and use anecdotal evidence on what worked, then they try to replicate i...

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May 11, 2016
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Webinar
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Rick Abens Foresight ROI
05/11/2016
Apr 28
Event

Denver Regional Roundtable

Join us for a ½ day of learning and networking in Denver, Colorado! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the chal...

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April 28, 2016
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Event
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Robert Ward Comcast Business
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Matt Garrett rDialogue
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Jeanette McMurtry e4marketing
04/28/2016
May 17
Event

Memphis Regional Roundtable

Join us for a ½ day of learning and networking in Memphis, Tennessee! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the ch...

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May 17, 2016
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Event
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Steve Froehlich ALSAC / St. Jude Children’s Research Hospital
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Marc Giannettino InnerWorkings
05/17/2016
Jun 14
Event

Chicago Regional Roundtable

Join us for a ½ day of learning and networking in Chicago, Illinois! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the cha...

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June 14, 2016
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Event
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Sue Rosen AT&T Wireless
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Brian Pokorny MillerCoors
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Phil Rubin rDialogue
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Jodi Rausch rDialogue
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Laurel Rossi Havas Worldwide StratFarm
06/14/2016
Jun 01
Event

Seattle Regional Roundtable

Join us for a ½ day of learning and networking in Seattle, Washington! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the c...

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June 1, 2016
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Event
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Amy Michaels T-Mobile
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Matt Heinz Heinz Marketing
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Frannie Danzinger 6sense
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Patrick Giusti Oracle Marketing Cloud
06/01/2016
Nov 16
Event

Dallas Regional Roundtable

Join us for a ½ day of learning and networking in Dallas, Texas! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challen...

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November 16, 2016
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Event
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Swami Chandrasekaran Watson Solutions Lab
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Mike Hail Data Decisions Group
11/16/2016
Sep 21
Event

Minneapolis Regional Roundtable

Join us for a day of learning and networking in Minneapolis, Minnesota! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the c...

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September 21, 2016
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Event
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Mary Hennen The Tile Shop
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Jay Carroll SeQuel Response
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Scott Gilbertson Best Buy
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Erica Templeton Life Time Fitness
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Wade Sedgwick Pronto Heating & Air Conditioning
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Paul Padratzik Japs-Olson
09/21/2016
Aug 12
Webinar

Text Analytics: Descriptive and Predictive

Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage fo...

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August 12, 2015
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Webinar
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Steven Struhl Converge Analytic
08/12/2015
Jul 08
Webinar

200 Years of Evolution of Statistical Methods for Marketing

Join us to discuss the fascinating process of double paradigm shift: revolution in data science and technology combined with revolution in marketing analytics. The old paradigm of data analysis that c...

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July 8, 2015
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Webinar
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Yuri Balasanov University of Chicago Graham School
07/08/2015
Jun 24
Webinar

Deliver Analytically-Driven Personalization Using Both Online & Offline Data

Real-time digital personalization is growing up, and the rise of marketing solutions that enable marketers to finely personalize web content for visitors based on array of data attributes is maturing....

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June 24, 2015
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Webinar
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Suneel Grover SAS
06/24/2015
Jun 10
Webinar

Big Data Enabled Analytics for Actionable Customer Insight

Big Data is like the population in some emerging countries. There is a lot of it (volume). It’s incredibly diverse (variety). And it’s growing at an extremely rapid rate (velocity). This has creat...

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June 10, 2015
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Webinar
06/10/2015
May 13
Webinar

2015 DMA Analytics Journal Release with Authors Presenting

Authors will present their articles and discuss background and research challenges. They will also take your questions and suggestions for future research. ...

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May 13, 2015
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Webinar
05/13/2015
Apr 08
Webinar

Big Data, Small Data, Clean Data, Messy Data: The Importance of Analytics & Data Refinement

In this age of Big Data, are you getting the most out of collected data? Unfortunately, too many analysts are bound by limitations of database design and related toolsets; and in turn, decision makers...

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April 8, 2015
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Webinar
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Stephen Yu Willow Data Strategy
04/08/2015
Mar 18
Webinar

Machine Learning and Automated Modeling

Can machines think? Can machines do what we, as thinking entities, can do? Not quite. But they can make decisions – and that can be very helpful! Machine learning, very simply, uses specialized pro...

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March 18, 2015
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Webinar
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Peter Zajonc Epsilon
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Martin Rose Acxiom
03/18/2015
Feb 11
Webinar

Analytics for Improving Customer Experience: Deploying Natural Language Processing and Social Media Analytics

Today, undoubtedly social media channels represent the biggest source of customer experience information. Twitter, Facebook, Blogs, Forums and product reviews forms provide a wealth of both positive a...

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February 11, 2015
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Webinar
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Nick Kadochnikov IBM
02/11/2015
Apr 13
Webinar

Powerful Cloud-Based Analytics for Increased ROI and Business Results

Join Bill Meade, Director of Data Science at Neal Analytics, for a test-drive of Azure Machine Learning—part of the Cortana Analytics Suite. Learn how to find your way around this object oriented dr...

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April 13, 2016
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Webinar
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Bill Meade Neal Analytics
04/13/2016
Mar 09
Webinar

Art of Targeting & Personalization

Proper personalization is possible only when data management, analytics, content management, and content delivery techniques work together seamlessly. Too often, marketers rely on software solutions o...

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March 9, 2016
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Webinar
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Stephen H. Yu eClerx
03/09/2016
Feb 10
Webinar

Reaping Financial Rewards With Big Data…Finally!

The buzz around Big Data continues –an incredible amount of data is being generated every day, limitless cloud based systems are readily available and being used, Big Data technology companies are ...

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February 10, 2016
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Webinar
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Niren Sirohi iKnowtion
02/10/2016
Oct 04
Webinar

Understanding Location Contextual Intelligence and How It Can Significantly Improve Your Marketing ROI

Pitney Bowes is the market leader in location contextual intelligence. Location contextual intelligence is the ability to aggregate location specific data (with permission from the user) from digital ...

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October 14, 2015
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Webinar
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10/04/2015
Nov 11
Webinar

Analytics and the Internet of Things

The Internet of Things (IOT) has arrived and is growing rapidly in scope and influence. From industrial equipment, to personal tracking devices, to smart grid infrastructure, the number of connected d...

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November 11, 2015
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Webinar
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Bill Franks Teradata
11/11/2015
Dec 09
Webinar

Align Your Team’s Marketing with the Customer Journey

In this presentation, we will discuss how marketing teams can use the newest methodologies of today to best enable their marketing departments to be in sync with the customer journey. This journey, o...

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December 09, 2015
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Webinar
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Jonathan Moran SAS
12/09/2015
Jan 13
Webinar

Insights from the 2015 Analytic Challenge Winners

Powered by DMA’s Analytics Community and global marketing company Epsilon, the 2015 Analytic Challenge asked participants to develop a model for a direct response marketing company that predicts the...

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January 13, 2016
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Webinar
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John Young Analytic Consulting Group, Epsilon
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Karan Sarao University of Connecticut
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Aaron Davis DataLab USA
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Scott Ross MSC - A Valid Company
01/13/2016

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Have an idea for a topic or want to sponsor an upcoming event? Send your ideas to Lisa Merizio-Smith to be considered.

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