DMA's Council for Print in the Digital Age will advocate and educate for the evolution and leveraging of print and direct mail as key drivers of effective performance based marketing.
Through a series of events, webinars, whitepapers, curated resources and more, the Council will promote the creativity and effectiveness print and direct mail can bring to your integrated marketing campaigns.
Join us for the Print Innovation, Digital Integration track that will include sessions focused on driving customer connections through print marketing as part of an omnichannel engagement strategy at &THEN, DMA's annual marketing conference in Las Vegas.
Print and direct mail have always been a key part of successful integrated marketing and fundraising campaigns. The purpose of the Council is to promote creativity and effectiveness through these methods in innovative marketing campaigns as members look to the DMA for strategies and examples and advocacy.
- Xenia "Senny" Boone, SVP of Data & Marketing Association
Fueled by data-driven advances, direct mail marketing has become much more innovative and integrated with digital marketing. Direct mail delivers outstanding return on investment for marketers across industry segments, and we look forward to creating educational resources as well as sharing industry-leading strategies and tactics with our members.
- Ian Parmiter, SVP of Data & Marketing Association
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