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DMA: Data and Marketing Association
Consumer Help

Council for Print in the Digital Age

DMA's Council for Print in the Digital Age will advocate and educate for the evolution and leveraging of print and direct mail as key drivers of effective performance based marketing.

Through a series of events, webinars, whitepapers, curated resources and more, the Council will promote the creativity and effectiveness print and direct mail can bring to your integrated marketing campaigns.

For more information, or to join, email us.

Call for Speakers

NEW! Print Innovation, Digital Integration Track

Thousands of hungry marketers will be gathered in the world’s most provocative city October 7-9.

What do you want to say to them?

Submit Your Session
October 7-9, 2018

Spotlight on Innovative Strategies

Join us for the Print Innovation, Digital Integration track that will include sessions focused on driving customer connections through print marketing as part of an omnichannel engagement strategy at &THEN, DMA's annual marketing conference in Las Vegas.

See Tracks

Council Member Companies:

Executive Member Team

Debbie Roth
VP, Sales & Marketing
Japs-Olson Company

Lois Brayfield of J. SchmidLois Brayfield
Owner & President
J.Schmid

Mary Hennen
Chief Marketing Officer &
VP of E-Commerce
The Tile Shop

Adrian White Slagle
VP, Strategic Marketing & Supporter Experience
Operation Smile

Debora Haskel of IWCO DirectDebora Haskel
VP, Marketing &
Corporate Communications
IWCO Direct

David McSweeney of AARPDenis McSweeney
Director, Direct Mail Channel
Digital Strategy & Membership
AARP

Jon Affatato of AMEXJon Affatato
Director, Acquisition Direct Mail
AMEX

Jaclyn Epstein of Liberty MutualJaclyn Epstein
Director, Acquisition Marketing
Liberty Mutual

DMA Leadership

Ian Parmiter
SVP, Membership Engagement & Sales

Xenia “Senny” Boone, J.D.
General Counsel &
SVP, Compliance & Ethics

  • Print and direct mail have always been a key part of successful integrated marketing and fundraising campaigns. The purpose of the Council is to promote creativity and effectiveness through these methods in innovative marketing campaigns as members look to the DMA for strategies and examples and advocacy.
    - Xenia "Senny" Boone, SVP of Data & Marketing Association
  • Fueled by data-driven advances, direct mail marketing has become much more innovative and integrated with digital marketing. Direct mail delivers outstanding return on investment for marketers across industry segments, and we look forward to creating educational resources as well as sharing industry-leading strategies and tactics with our members.
    - Ian Parmiter, SVP of Data & Marketing Association
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