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DMA: Data and Marketing Association
Consumer Help

Council for Print in the Digital Age

DMA's Council for Print in the Digital Age will advocate and educate for the evolution and leveraging of print and direct mail as key drivers of effective performance based marketing.

Through a series of events, webinars, whitepapers, curated resources and more, the Council will promote the creativity and effectiveness print and direct mail can bring to your integrated marketing campaigns.

For more information, or to join, email us.

11 Reasons Why Direct Mail is Critical in the Digital Age

According to DMA’s 2018 40th Edition Statistical Fact Book, response rates for House files jumped 37% and Prospect files almost 3 times from just a few years ago. So we reached out to some movers in the advertising and marketing space, and here’s what they had to say about why direct mail is critical in the digital age.

Learn More

Council Member Companies:

Executive Member Team

Debbie Roth
VP, Sales & Marketing
Japs-Olson Company

Lois Brayfield of J. SchmidLois Brayfield
Owner & President
J.Schmid

Mary Hennen
Chief Marketing Officer &
VP of E-Commerce
The Tile Shop

Adrian White Slagle
Director, Account Management & New Business
One & All

Debora Haskel of IWCO DirectDebora Haskel
VP, Marketing &
Corporate Communications
IWCO Direct

David McSweeney of AARPDenis McSweeney
Director, Direct Mail Channel
Digital Strategy & Membership
AARP

Jon Affatato of AMEXJon Affatato
Director, Acquisition Direct Mail
AMEX

Jaclyn Epstein of Liberty MutualJaclyn Epstein
Director, Acquisition Marketing
Liberty Mutual

DMA Leadership

Neil O’Keefe
Senior Vice President, DMA Division

Xenia “Senny” Boone, J.D.
General Counsel &
SVP, Compliance & Ethics

  • Print and direct mail have always been a key part of successful integrated marketing and fundraising campaigns. The purpose of the Council is to promote creativity and effectiveness through these methods in innovative marketing campaigns as members look to the DMA for strategies and examples and advocacy.
    - Xenia "Senny" Boone, SVP of Data & Marketing Association
  • Fueled by data-driven advances, direct mail marketing has become much more innovative and integrated with digital marketing. Direct mail delivers outstanding return on investment for marketers across industry segments, and we look forward to creating educational resources as well as sharing industry-leading strategies and tactics with our members.
    - Neil O'Keefe, SVP, DMA Division
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