DMA's Council for Print in the Digital Age will advocate and educate for the evolution and leveraging of print and direct mail as key drivers of effective performance based marketing.
Through a series of events, webinars, whitepapers, curated resources and more, the Council will promote the creativity and effectiveness print and direct mail can bring to your integrated marketing campaigns.
11 Reasons Why Direct Mail is Critical in the Digital Age
According to DMA’s 2018 40th Edition Statistical Fact Book, response rates for House files jumped 37% and Prospect files almost 3 times from just a few years ago. So we reached out to some movers in the advertising and marketing space, and here’s what they had to say about why direct mail is critical in the digital age.
Print and direct mail have always been a key part of successful integrated marketing and fundraising campaigns. The purpose of the Council is to promote creativity and effectiveness through these methods in innovative marketing campaigns as members look to the DMA for strategies and examples and advocacy.
- Xenia "Senny" Boone, SVP of Data & Marketing Association
Fueled by data-driven advances, direct mail marketing has become much more innovative and integrated with digital marketing. Direct mail delivers outstanding return on investment for marketers across industry segments, and we look forward to creating educational resources as well as sharing industry-leading strategies and tactics with our members.
- Neil O'Keefe, SVP, DMA Division
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