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DMA: Data and Marketing Association
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Integrated Marketing Community Past Events

May 16
Webinar

Using EDDM® + Digital Ads to Reach Your Best Prospects

The DMA Integrated Marketing Community invites you and your staff to this informative webinar on multichannel marketing using EDDM® (Every Door Direct Mail) + Digital Ads to reach every home in a tar...

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May 16, 2018
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Webinar
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Wendy Urquhart Taradel
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Chris Barr Taradel
05/16/2018
Apr 24
Webinar

Integration Obstacles: Organizing Campaigns and Overcoming Data-Related Challenges

The most common obstacle in true marketing integration is overcoming data-related issues – managing legacy data with real-time onboarding. Join us for this webinar and our speakers will share less...

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April 24, 2018
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Webinar
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Katy Jordan CDR Fundraising Group
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Tim Lippa PMX Agency
04/24/2018
Aug 17
Webinar

Email Alerts of Impending Mail Help Your Bottom Line

As more businesses participate in campaigns for this new USPS digital program, hear how they are benefiting and see what enhancements are coming next for marketers. Informed Delivery® description: ...

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August 17, 2017
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Webinar
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Carrie Bornitz United States Postal Service
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Jody Berenblatt Click2Mail
08/17/2017
Mar 16
Webinar

Analog in a Digital World: A Case Study on the Power of Print & Insert

As marketing continues to evolve digitally, everyone is asking themselves, “Does traditional media continue to play a role in the marketing programs of tomorrow?” The answer is a resounding “Ye...

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March 16, 2017
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Webinar
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Kim Lesinski Physicians Mutual Insurance Company
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Nettie Hackenmueller PMX Agency
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Amy Emmons PMX Agency
03/16/2017
Feb 22
Webinar

Update on How USPS Informed Delivery™ Nationwide Helps Alert Customers to Your Impending Mail

To automate the sortation and delivery of mail, USPS® digitally images the front of every mail piece that runs through automated equipment. The USPS is using those images for a second purpose: to pro...

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February 22, 2017
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Webinar
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Carrie Bornitz United States Postal Service
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Jody Berenblatt Click2Mail
02/22/2017
Jul 21
Webinar

Understanding Cross-Channel Attribution: A Primer on User-Level Attribution Analytics

A majority of marketers are aware of classic Marketing Mix analytics and how it can be used to measure business performance and inform future investment allocation decisions. However, as digital chan...

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July 21, 2016
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Webinar
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Michael Bertie MarketShare: A Neustar Solution
07/21/2016
Jun 16
Webinar

Meet the “DIGITAL” USPS – Your New Integrated Marketing Partner

Learn how the USPS is flexing its digital muscle via their Informed Delivery Program to help alert customers to your impending mail. To automate the sortation and delivery of mail, USPS® digitally i...

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June 16, 2016
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Webinar
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Carrie Bornitz USPS New Products and Innovation
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Jody Berenblatt GrayHair Advisors
06/16/2016
Feb 18
Webinar

Reality Check: How Integrated is Your Marketing, Really?

Have you achieved integrated marketing nirvana? If you're like most companies, this is still an ongoing challenge. Silos, legacy databases, less-than-par software packages, and dwindling budgets have ...

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February 18, 2016
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Webinar
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April Clark CAS
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Norman Quesnel AMICA
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Edward Ramsey Valassis
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Grant Ritter MassMutual
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Terry Nugent Medical Marketing Service
02/18/2016
Sep 17
Webinar

Strategic Planning for Omnichannel Success

To create a compelling end-to-end customer experience, you need to understand the ideal journey and each step along the way. In this session, you’ll learn how to put a process in place to help evalu...

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September 17, 2015
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Webinar
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Ed Tracy RAPP
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Alan Lin RAPP
09/17/2015
Jul 16
Webinar

Omnichannel Strategies in the Financial Sector

Surely the ultimate goal for all of us is for our marketing to be seamless, consistent, and available wherever our customers are. Creating a level of integration that makes omnichannel marketing possi...

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July 16, 2015
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Webinar
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Margot Vaughan MasterCard Advisors
07/16/2015
Apr 22
Webinar

Mobile and the Phone Channel as Part of Integrated Marketing: New Research on Insurance

There is no denying the impact of the smartphone on the marketing of insurance companies to consumers. In the coming years, shifts in media consumption and consumer purchase behavior will create profo...

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April 22, 2015
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Webinar
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Chen Zhao Marchex
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Mike Boland BIA Kelsey
04/22/2015
Mar 19
Webinar

Integrated Marketing, What is It?

Some marketers think integrated marketing just means creating a similar look to all your marketing pieces. In fact, true integrated marketing is actually creating an idea or theme that can work well o...

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March 19, 2015
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Webinar
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Grant Ritter MassMutual
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Pam Larrick Javelin Marketing Group
03/19/2015
Nov 19
Webinar

Combining Different Channels to Reach Your Customers

Billions of dollars are spent on auto insurance every year in the US. The industry has many competing providers, large and small, national and local. All of them want to reach car drivers with brandin...

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November 19, 2015
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Webinar
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Norman Quesnel Amica Mutual Insurance
11/19/2015

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