Pierre Barbeau | Moblico
Pierre Barbeau is a mobile and data marketing solution thought leader and entrepreneur. In 2000-2007, he pioneered Sprint Picture Mail, the first generation picture-sharing service in the United States. As General Manager of Sprint Visual Communications, he also led the development of the first camera and video phones to launch in the U.S. marketplace.
During that period, Pierre and his innovative team developed native apps and back-end platforms for mobile phones—long before blueprints or tools were available. Pierre has spoken on mobile innovation and the future impact of technologies to businesses at several industry-leading association events, including the AAF, AMA, DMA, and PMA.
Prior to his work in the mobile solutions field, Pierre led the development of global direct marketing programs as a Vice President of Sales and Marketing at STI. He and his team innovated integrated direct marketing solutions for companies such as Anheuser-Busch, American Express, Farmer’s Insurance, Iridium LLC, Ziff Davis, Pelouze Scales, Zurich Insurance, and France Direct.
Pierre is now the CEO of Moblico, a leading data-driven engagement, loyalty and monetization technology company founded in 2010. Moblico leverages marketing data to increase transactions by enabling upsell and cross-sell opportunities. Moblico’s data-driven marketing platform allows clients to take advantage of digital engagement to deliver a positive brand experience in support of your business goals, increased revenue, audience expansion, communication of transactions and building of long-term customer relationships. Moblico has developed data-driven solutions for organizations such as First Data, Card Connect, ePay, DST Systems, Dupont, Company Kitchen, Tamron, IGA, and Piggly Wiggly.
Pierre is a graduate of Bishop’s University in Quebec, Canada. He currently lives in the Kansas City area with his wife and four children.
Danielle Leitch, MoreVisibility
Danielle Leitch serves as Executive Vice President at MoreVisibility, a full-service Interactive Advertising Agency and one of a select few to be “Google Analytics Certified.” In this position, she oversees the staff and operations of this INC 500/5000 company.
Danielle has over 15 years of marketing and business development expertise, working with both online and more traditional organizations. She is a regular speaker and trainer at industry events across the country, including Internet Retailer, PR News, Legal Marketing Association and various Professional Groups. Danielle has been sourced by numerous publications, including WSJ and Investor’s Business Daily, to provide commentary on industry trends and Google, as well as updates on SEO, SEM, Social Media and Analytics.
Ms. Leitch was one of the First 100 to qualify as a Google Advertising Professional and invited to participate on MSN’s Search Council when their AdCenter platform was being developed. She worked closely with LinkedIn to develop their Company Pages and her personal profile was in the top 1% viewed during 2012.
Danielle Leitch is a graduate of the College of Business at Florida Atlantic University and is a member of the Advisory Board, for their College of Business ITOM Program, as well as a Board Member for the Alumni Association. Originally from New York, she currently resides in Boca Raton, Florida.