Contact: Mike Uehlein, muehlein@thedma.org

NEW YORK CITY, February 1, 2018 – The Data & Marketing Association (DMA) today announced the selection of Momentum Events Group to collaborate in strategic, program and operations support for &THEN 2018, DMA’s Annual Event (October 7-9 at the MGM Grand in Las Vegas). &THEN is a global data and marketing event that brings together the disruptive trendmakers, emerging technologies and innovative solutions that are advancing the efforts of data-informed marketing and advertising.

“With data and technology’s continuing evolution, today’s marketers need insights and expertise that cut through the noise and provide actionable solutions for delivering one-to-one customer experiences at scale,” said DMA CEO Tom Benton. “&THEN is designed to bring all parts of the data and marketing ecosystem together for collaboration and engagement, and this collaboration will expand DMA’s impact on responsible data-driven marketing. Momentum has leveraged their valuable expertise to expand DMA’s Marketing Analytics Conference, and their team’s insight and perspective on the data and marketing industry make them the ideal team to continue &THEN’s success in 2018.”

In addition to providing programming and event strategy services, Momentum will also be co-locating two of its most popular events at &THEN, the widely-acclaimed XRevolution (http://vrevolutionevent.com) and the Blockchain Marketing Summit, the 5th installment from Momentum’s portfolio of blockchain summits. Access to the content and experience for both events will be exclusively reserved for &THEN attendees.

Marketing Requires Data, Creativity & Vision
Today’s dynamic marketing landscape – dominated by data, delivered through disruptive tech – is quickly changing how we do business. The DMA–Momentum collaboration aims to directly address this challenge by convening top data-driven marketing innovators and the most effective MarTech solutions at one singular event. In their work together on the annual Marketing Analytics Conference, the Data & Marketing Association and Momentum delivered insights from leading brands including Amazon, Starbucks, Facebook, GE, Coca Cola and Visa amongst many others. With this new partnership, &THEN 2018 programming promises to exceed expectations in terms of quality speakers, relevant content and transformative networking.

“Having worked alongside DMA since 2016, I am consistently impressed with their dedication to providing the very best in education and experiences for their community of marketing professionals,” CEO & Co-Founder, Ben Greenzweig said. “Expanding our relationship to now include &THEN, XRevolution and the Blockchain Marketing Summit is just a tremendous opportunity that we are ecstatic to begin.”

Greenzweig also pointed to the event’s value for CMOs and their leadership teams as they seek the newest dramatic innovations and insights needed to inform market position accelerating business strategies and technology investments. “CMOs need real takeaways and tangible experiences to bring back to their offices so they can educate all stakeholders, and no one is better equipped to provide that than DMA,” added Greenzweig, noting a study by the CMO Council that found only three percent of marketers deemed their data is “completely integrated and aligned.”

Momentum has developed and conducted over 150 industry specific business innovation events for such top tier brand partners as The Wharton School, FORTUNE, Pivot and more. Built upon the mantra that every event should foster collaboration, conversation and constant learning, Momentum has earned their reputation for delivering uniquely meaningful interactive experiences.

About &THEN, The DMA Annual Event: &THEN (https://andthen.thedma.org/), the DMA annual event, is the largest global event that unites the marketing community – the people who think, plan and do what it takes to succeed. The event draws attendees from all sectors of the marketing world and will take place over two and a half days, October 7-9 in Las Vegas.

Additional programming will be announced in the coming weeks. Media interested in attending can contact Mike Uehlein at muehlein@thedma.org.

About DMA
Founded in 1917 and driving the data and marketing agenda for a full century, the Data & Marketing Association (DMA) champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s brand-leading membership is made up of over 1,400 organizations that are today’s innovative tech and data firms, marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem—demand side and supply side—and engaging more than 100,000 industry professionals annually, DMA is uniquely positioned to convene and guide the industry to bring win/win solutions to the market, and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystem’s most vexing challenges; educating today’s members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.

About Momentum: Momentum (www.momentumevents.com) believes in committing our people, capital and ideas to developing, growing and innovating sustainable event experiences across multiple audiences and industries. We are proud to work with thousands of leading companies, media outlets, trade associations and academic institutions including the Wharton School of the University of Pennsylvania.

About XRevolution: XRevolution will explore the How, What and Why of mixed reality (VR, AR, 360 video) and what the future holds for customer-facing applications. Launched in 2015, XRevolution is one of the only events dedicated to educating brands on the use of mixed reality for consumers.

About the Blockchain Marketing Summit: Momentum has been producing industry leading blockchain summits since 2015 and offers best in class distributed ledger learning and networking opportunities for the financial services, manufacturing, food & beverage, healthcare, life sciences and consumer goods industries. The Blockchain Marketing Summit will provide real-world use cases and practical applications for distributed ledger technology with respect to consumer privacy, ad fraud, traceability, loyalty programs, verifying influencers, digital asset management and more.