2014 Innovation Awards, Stars of Search, Personal Connections ECHO Award, and USPS Gold Mailbox Award Sponsored by Google, The Search Agency, Pitney Bowes, USPS, Respectively

 The Direct Marketing Association (DMA) today announced the winners of the 2014 DMA Innovation Awards, which — along with the Stars of Search, Personal Connections ECHO Award, and USPS Gold Mailbox Award — will be honored during the DMA2014 Annual Conference & Exhibition, held October 25-30 in San Diego.  DMA also honors and celebrates the important sponsorship of Google, The Search Agency, Pitney Bowes, and USPS, which made these awards possible.

DMA2014 Innovation Awards, Sponsored by Google

The 2014 DMA Innovation Awards are sponsored by Google, a world-changing company whose innovations have shaped the twenty-first century. The Innovation Awards are presented in five categories that mirror the presentation tracks at DMA2014, and celebrate the game-changing products and services that move away from conventional thinking and step outside the box.

This year’s five Innovation Award winners will be honored at the DMA2014 Innovation Awards Ceremony & Reception, Sunday, October 26 at 4:30 p.m. The reception will take place at The Trend, located just outside the Exhibit Hall.

2014 DMA Innovation Awards Winners:

Category:                   Digital Technology
Company:                  Persado
Product/Solution:        Persado- Innovator of Marketing Language Engineering

Category:                   Data, Analytics, & Attribution
Company:                  AdTheorent
Product/Solution:        AdTheorent’s Real Time Learning Machine

Category:                   Mobile
Company:                  AdColony
Product/Solution:        AdColony Instant-Play™

Category:                   Social, CRM, & Loyalty
Company:                  Registria
Product/Solution:        Connected Registration

Category:                   Global Sustainability
Company:                  Fiserv
Product/Solution:        eBill Easy Activation™

Stars of Search Award, Sponsored by The Search Agency

Stars of Search is sponsored by The Search Agency, a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online and measure ROI beyond a reasonable doubt.

The award honors innovative search marketers who are breaking new ground and striving for a better way to drive results within their organization.  It recognizes overall excellence and innovation in paid search, search engine optimization (SEO), social media marketing, mobile marketing, comparison shopping and search retargeting.

The three winners will be announced and presented with their awards Monday, October 27 during the afternoon keynote.

Personal Connections ECHO Award, Sponsored by Pitney Bowes

The Personal Connections ECHO Award, sponsored by Pitney Bowes, recognizes excellent use of data, customer insights, and direct marketing to create and improve lasting, deep customer relationships. The award honors a long-lasting campaign that strengthened personal connections between customer and company over a period of at least two years.

Pitney Bowes has been working in the direct marketing industry since 1920, helping to connect small-to-midsize firms with the technology solutions of the moment to engage directly with customers, whether by direct mail, call centers, or digital messaging. Judges from Pitney Bowes look over each entry to determine which have shown an effective balance of strategy, creative execution and results, in addition to balancing traditional strategies with customer-driven strategies, and creative with metrics.

The winner will be announced, and the award presented Tuesday, October 28, during the International ECHO Awards Ceremony & Gala.

USPS Gold Mailbox Award, Sponsored by United States Postal Service

The USPS Gold Mailbox Award, sponsored by the United States Postal Service, is given to a campaign that demonstrates creative, effective, and thought-provoking use of direct mail marketing as part of a comprehensive omnichannel strategy.

The USPS, an independent agency of the United States federal government responsible for providing postal service in the United States, has for decades supported companies seeking to advertise and grow their business via mail channels. The ECHO Board of Governors and a representative from the USPS select the award winner among the Gold, Silver and Bronze ECHO Winners.

The winner will be announced and presented with the award Tuesday, October 28 during the International ECHO Awards Ceremony & Gala.

About DMA Awards

DMA recognizes and celebrates the premiere achievements of the data-driven marketing world’s most strategic and creative talent, and honors the leading innovators of our time – and of all time. Doing great work? Know a company that deserves recognition? Nominate yourself, your company or anyone in the industry. Our Awards celebrate the world’s best response marketing campaigns, creative excellence in direct response and campaigns that have raised the bar in data-driven strategy, creativity and results.

For information about DMA Awards, please visit http://thedma.org/awards/.

About DMA2014 Conference & Exhibition

The DMA2014 Annual Conference & ExhibitionThe Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals.  At DMA2014, which will be held October 25-30 in San Diego, the focus will be on igniting customer engagement.  We’ll help you discover innovative ways to engage customers and drive response, via leading-edge case studies from global brands; more than 70 conference sessions designed for team development; premier networking events; the 2014 Exhibit Hall featuring hundreds of the world’s top companies; and much more.  Through strategic partnerships with top marketing organizations, DMA2014 delivers the most cutting-edge, relevant content to all areas of focus and interest.  For additional information, or to register for the six-day data-driven marketing event of the year, please visit http://www.dma14.org.

For information about DMA2014 exhibition and sponsorship opportunities, please contact Wilson Vargas at 212.790.1468 or wvaras@the-dma.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

# # #