August 23, 2012 — The Direct Marketing Association (DMA) today announced its innovative Thought Leadership Series at the DMA2012 Annual Conference & Exhibition.  Co-sponsored by Paradysz and SAS, each Thought Leadership Series module is designed to provide attendees with leading insight into marketing best practices and emerging trends.  DMA2012 will take place October 13-18 at the Mandalay Bay in Las Vegas.

“These modules are led by heavyweight visionaries, experts, and trend-setters from all walks of marketing,” said Paul A. McDonnough, DMA’s vice president, conferences and events and group show director, DMA2012.  “They will share their secrets, experiences, and advice on how to capitalize on real-time and integrated marketing initiatives to engage customers. Attendees will leave with practical techniques that will greatly foster integration, increase ROI, and enhance lead-generation initiatives.  We are proud to present this exciting, information-rich series.”

This year, speakers include experts from high-powered companies such as Yahoo, Acxiom, Big Spaceship, Kraft Foods, MTV, LiveNation, Draftfcb, Forrester Research, LoyaltyOne, and many more.

Thought Leadership Series Topics:

Monday, October 15

  • Real-Time ‘Business Awesome’ from Data-Informed Customer Engagement
  • Delivering a Successful CRM Strategy at United, the World’s Largest Airline
  • Consumer Outlook — Early Trends for 2013:  The Kinship Economy and the New Priority of Process Over Product
  • How Convergence Marketing Can Save Your Tush in This Crazy Global Market

Tuesday, October 16

  • Outlook 2013:  Data-Driven Marketing Now and Tomorrow
  • 7 Core Values on Transforming Your Company to Deliver a Powerful Customer Experience
  • Customer Data-Privacy, Profit, and the New Paradigm
  • Agency of the Future
  • F-Commerce:  Turning Fans into Customers
  • Effective Digital Advertising:  Making Sense of Data, Targeting, and Measurement
  • Marketing to Millennials
  • Shift Your Game:  Mobile 3.0

About DMA2012 Conference & Exhibition

The DMA2012 Annual Conference & Exhibition: The Global Event for Real-Time Marketers is the world’s largest gathering of cross-media/channel marketing professionals.  DMA2012, which will be held October 13-18 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports.  DMA2012’s exhibit hall will feature hundreds of exhibiting companies.  For additional information, or to register for the six-day multichannel marketing event of the year, please visit

For information about DMA2012 exhibition and sponsorship opportunities, please contact Kevin Fox at 212.790.1468 or

Visit the DMA2012 blog at

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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