FOR IMMEDIATE RELEASE – February 28, 2017
Contact: Mike Uehlein,

Ahead of further Federal Communications Commission (FCC) consideration regarding Internet Service Provider (ISP) privacy rules, the Data & Marketing Association (DMA, formerly Direct Marketing Association) issued the following statement from Emmett O’Keefe, DMA’s SVP of Advocacy:

“We are pleased that the FCC is preparing to take swift action to stay an element of the overly restrictive privacy rules. DMA also renews its call for the FCC to roll back these burdensome and unnecessary regulations, which would only disrupt the system that fuels the digital economy and supports much of the content and services consumers enjoy and benefit from in their daily lives.

“If allowed to be implemented as originally adopted, these rules would unnecessarily disrupt the digital economy which has thrived under the proven framework that has long governed the responsible use of data.”

DMA will closely monitor the Commission’s response this week to Chairman’s Pai’s request and continue in its efforts to advocate for the current and successful framework over new regulations. Early last month, DMA filed a petition for reconsideration asserting that the FCC acted outside of its legal authority in adopting these overly burdensome rules.

About DMA ( Founded in 1917, the Data & Marketing Association (DMA) is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystem’s most vexing challenges; educating today’s members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.