DMA Supports House Passage of the Innovation Act
Will Benefit All Marketers in Patent Troll Protection


Washington, D.C., December 5, 2013 — The Direct Marketing Association (DMA) is pleased that the House of Representatives passed the Innovation Act (HR3309) to reduce the harmful patent abuse tactics of patent trolls.

“Many of our members have received frivolous demand letters claiming patent infringement on the use of off-the-shelf software, QR codes, scanners, etc. and offering our members the opportunity to purchase a license for use from the patent troll,” said Peggy Hudson, DMA Senior Vice President for Government Affairs.  “These demand letters amount to pure extortion.  Chairman Robert Goodlatte (R-VA) and all the cosponsors of the bill should be commended.”

DMA is particularly pleased by the overwhelming bipartisan vote in favor of not only this bill, but also the amendment by Rep. Jared Polis (D-CO) that added provisions on demand letters to the bill.

“This bill will help small businesses who are most often victimized by patent trolls because they lack the resources to fight back,” continued Hudson.  DMA urges the Senate quickly to continue to move forward with its consideration to correct this corrosive patent troll activity that is robbing the American economy of growth and innovation.

For more information, and interview opportunities, please contact Peggy Hudson at DMA.

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About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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