New York, NY, January 15, 2013 — The Nonprofit Federation of the Direct Marketing Association (DMANF) is pleased to announce the selection of Lynn Edmonds, president of LW Robbins, as its 2013 Max L. Hart Nonprofit Achievement Award recipient.  The honor will be presented at a gala awards luncheon on February 7, during the 2013 Washington Nonprofit Conference, which will take place February 7-8 at the Renaissance Washington, DC Downtown Hotel.

DMANF is also pleased to announce that Katya Andresen, COO/CSO of Network for Good, will be the new keynote speaker for the conference.  Andresen is the author of “Robin Hood Marketing,” as well as a blogger, public speaker, and adjunct professor of communications at American University.

The Max L. Hart Nonprofit Achievement Award

The Max L. Hart Nonprofit Achievement Award, presented annually at the Washington Nonprofit Conference, recognizes career accomplishments by an exceptional fundraising professional with a track record of service, leadership, innovation, and integrity.

Lynn Edmonds

Edmonds joined LW Robbins in 1999 as executive vice president, becoming president of the company in 2001. Under her leadership, LW Robbins has provided results-driven direct response fundraising counsel and services to more than 50 nonprofit organizations.

Over the course of her career, Edmonds and her teams have worked with organizations such as the American Cancer Society, Special Olympics, American Health Assistance Foundation (Alzheimer’s Disease Research, Macular Degeneration Research, and National Glaucoma Research), St. Labre Indian School, MAP International, Vietnam Veterans Memorial Fund, Coast Guard Foundation, American Diabetes Association, National Multiple Sclerosis Society, Catholic Relief Services, Consumers Union, Covenant House, National Audubon Society, and more than 40 regional food banks.

“Lynn has dedicated over 30 years of her career to guiding nonprofit organizations to the cutting edge of efficiency and effectiveness for their fundraising efforts,” said Beth Smith, educational director of DMA’s Direct Marketing Institute. “Her methods are based in analytics, but her approach is all heart. She cares, she understands, and she acts to guide her clients and the industry to even greater levels of impact, engagement and results.”

Larry May, senior vice president of strategic development, Infogroup remarked, “Lynn Edmonds is a true icon in direct marketing fundraising. I’ve had the honor to work with her as colleagues, competitors, and as co-volunteers in industry associations. I’ve never met anyone with more integrity, creativity, and dedication than Lynn. All of us work in a better fundraising community thanks to her work and generosity.”

The fundraising community has benefited from Edmond’s expertise via her active volunteerism with industry groups. She currently serves on the ADRFCO, DMEF and NCDC boards and chaired the DMA Nonprofit Federation’s 2009 New York Nonprofit Conference.

For more information about the 2013 Washington Nonprofit Conference, and to register, please visit

About the Nonprofit Federation of the DMA

The Nonprofit Federation of the Direct Marketing Association (DMANF) is the leading association for nonprofit organizations that use direct marketing (mail, online, email, telephone, social networking, mobile and more) to raise money.  For more than 25 years, the DMA Nonprofit Federation (and its predecessors) performs as an effective national advocate for nonprofits on postal rates and services, privacy & data protection, fundraising ethics & accountability, charitable registrations, and other key issues impacting nonprofit fundraising.  The DMANF leads the way in professional education, best practices, market intelligence and networking for its 400 member organizations.  In 2011, Americans and corporations gave over $300 billion to nonprofit organizations; most donations are the result of direct marketing.  For additional information on the Nonprofit Federation, its work, and its member benefits, visit; join us on Facebook; or follow us on Twitter.

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit — will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.


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