Report Unveiled at DMA’s Email Evolution Conference
Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, is recognized as one of the top Email Service Providers (ESPs) profiled by The Relevancy Group’s January report The Relevancy Ring — ESP Buyers Guide 2014. The report, unveiled this week at the Direct Marketing Association’s Email Evolution Conference, evaluates and ranks ESP vendors according to the satisfaction of several hundred marketers and the vendor’s ability to meet their challenges and goals. Experian Marketing Services is named a “Ring Leader” among enterprise email marketing services providers in the report and cited as a top ESP vendor in creative and strategic services, security features, dependability, account servicing, integration and deliverability.
The Relevancy Ring — ESP Buyers Guide 2014 recognizes Experian Marketing Services for its “comprehensive cross-channel marketing platform,” mentioning that “clients benefit from a solution that has endless features, and we have yet to find a use case that they can’t address.” According to the report, Experian Marketing Services is ideal for companies across all markets, especially “high volume enterprise senders that integrate data from many disparate sources” as well as marketers “needing global services and an interface that supports multiple languages.”
The report also recognizes Experian Marketing Services as being among the elite providers for its customer satisfaction, functionality and innovation. The report says, “Clients interviewed tended to emphasize the quality of the account services, and the ability to deliver those services globally.”
“Experian Marketing Services’ focus on innovation and a variety of products and services provides us with a unique advantage to ensure our clients create intelligent interactions with their customers, each and every time,” said Jeff Hassemer, senior vice president, global product management, Experian Marketing Services. “We believe that The Relevancy Group’s recent report recognizes the importance of these categories and explains why our clients will be the most equipped to interact and respond efficiently and effectively with the modern consumer.”
An excerpt from this report is available for free with registration in the Jan. 14 issue of The Marketer Quarterly, a new digital magazine dedicated to connected marketers, at http://www.marketerquarterly.com.
For more information on Experian Marketing Services’ cross-channel marketing platform, please visit http://ex.pn/1dUXODb.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.
For more information, please visit http://www.experian.com/marketingservices.
Experian(R) is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
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