NCDM Keynoters Will Show Attendees How to See Data Differently
Conference to Take Place Dec. 9-11

New York, NY, November 14, 2013 — The Direct Marketing Association (DMA) today announced a dynamic keynote lineup of “big data” and marketing analytics experts at NCDM13: Where Marketing Meets Big Data.  This three-day deep dive into marketing analytics strategies will take place Monday, December 9 through Wednesday, December 11, at Caesar’s Palace in Las Vegas, Nevada.

Thought leaders including Viktor Mayer-Shöenberger, Professor of Internet Governance and Regulation, Oxford Internet Institute, Oxford University and author of the innovative Big Data: A Revolution that Will Transform How We Live, Work and Think; marketing leaders from GE, L’Oreal, Time Warner Cable, and BBVA Compass with Liz Miller, Vice President, Global Programs & Operations, CMO Council; Todd Cullen, Chief Data Officer, Ogilvy & Mather Worldwide; and Linda Woolley, President and CEO, DMA, will show attendees how to make the most of the ever-expanding, ever more powerful, data-driven marketplace.

“NCDM is all about making analytics a more central and recognized part of modern marketing, and  re-envisioning marketing data,” said Stephanie Miller, DMA’s Vice President of Communications and Member Relations.  “These incredible data-innovators and experts will give attendees the cutting-edge tools and insight they need to become marketing data superstars.”

Keynote Highlights

Tuesday, December 10

Combine MORE and MESSY Data to Produce Amazing Analytics Results

Viktor Mayer-Shöenberger
Professor of Internet Governance and Regulation, Oxford Internet Institute, Oxford University
Author of Big Data, A Revolution that Will Transform How We Live, Work and Think

“Datafication” occurs when we crunch vast collections of disconnected information, analyze it instantly, and draw profoundly surprising conclusions from it. In his opening keynote address, author, thought-leader, and innovator Viktor Mayer-Schönberger will reveal how to unleash the tremendous latent value of data.  He will explain how to use newfound computing power to unearth unprecedented opportunities and strategies to leverage data to enhance and improve existing business models.

Optimizing the Data-Driven Marketing Organization:  The Opportunities and the Obstacles to Achieving Data Nirvana

Moderator:  Liz Miller, Vice President, Global Programs & Operations, CMO Council

Marcelo Prado,
CMO, GE Measurement & Control
Marie Josée Lamothe, CMO & CCO, L’Oreal Canada
Rob Roy, GVP, eCommerce & Interactive Marketing, Time Warner Cable
Emmett Cox, SVP, Customer Intelligence, BBVA Compass and author, “Retail Analytics: The Secret Weapon”

Embracing data is no longer a marketing differentiator; it is the cost of doing business. How are market leaders moving beyond the obstacles and embracing data, analytics, and customer behavior insights to advance the customer experience and drive revenue? How are they avoiding the analysis paralysis pitfalls of constantly collecting and never digesting? This lively keynote panel will explore these questions, and much more.

Wednesday, December 11

Protecting Our Data-Driven Lifestyle

Linda Woolley, President and CEO, Direct Marketing Association

The responsible use of marketing data powers our digital lives today, providing enormous value to consumers and the economy.  Today, data-driven marketers hold the keys to the treasure trove of data that organizations absolutely need to make decisions. Unfortunately, regulators and legislators want to restrict our use of marketing data.  DMA President and CEO will explain what is truly at risk, given new research from the Data-Driven Marketing Institute – and what you can do to join DMA in the fight to protect our data-driven lifestyles and livelihoods.

Honey! I Shrunk the Data!

Todd Cullen, Chief Data Officer, Ogilvy & Mather Worldwide

Find out what some of the world’s top brands are doing in this insider’s view of the newest and most interesting uses of marketing data – big and otherwise. Learn where marketers are exploring new ground to understand and deliver great experiences to customers – and the modern data landscape, new data types and advanced technologies that support them. Get introduced to truly unique use cases, and take away a roadmap for entering this new era of “big data” that may actually be a lot smaller than it is today.

For more information about NCDM, and to register, please click here.

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

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