FOR IMMEDIATE RELEASE – March 29, 2018

Contact: Mike Uehlein, muehlein@thedma.org

Today, the Data & Marketing Association (DMA) released the following statement from DMA’s CEO Tom Benton:

“The responsible and ethical use of data delivers incredible value to all of us – as individuals, to our economies, and to our societies. Data used ethically and responsibly, fuels the economy and enables companies to create customer value and to compete. For decades responsible use of data has helped organizations advertise products and services to interested consumers.

“Many organizations of all sizes, but particularly small and medium sized businesses, rely on the responsible and secure use of third party data to attract and provide value to consumers.

“Responsible use of marketing data had nothing to do with the platform security issues driving the controversy surrounding Facebook, and there is simply no place for entities that use fraud to obtain and use data for nefarious purposes.”

About DMA (www.thedma.org):
Founded in 1917 and driving the data and marketing agenda for a full century, the Data & Marketing Association (DMA) champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s brand-leading membership is made up of over 1,400 organizations that are today’s innovative tech and data firms, marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem—demand side and supply side—and engaging more than 100,000 industry professionals annually, DMA is uniquely positioned to convene and guide the industry to bring win/win solutions to the market, and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystem’s most vexing challenges; educating today’s members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.