Do not do just what is legal, but do what is right. That is the mandate for all DMA members and our call to the industry for every data-driven marketer and supplier. DMA self-regulatory guidelines are the most effective alternative to needless or restrictive regulation. They set a high bar for responsible marketing, and are flexible enough to address ongoing changes in technology, markets, consumer interest and new business practices. The DMA Ethics Policy and Ethics Operating Committees develop, update and enforce our Ethical Guidelines as part of our public trust with regulators and consumers.
DMA Ethics & Compliance Program