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DMA: Data and Marketing Association
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Privacy Shield Privacy Principles: Security

Take reasonable care in protecting the information you collect from loss, misuse, unauthorized access, disclosure, alteration and destruction. Your company should make every effort to use appropriate security measures to protect the information you collect from loss, misuse, unauthorized access, disclosure, alteration and destruction. Such measures should ensure an appropriate level of security given the nature of the data processed. You should enter into contracts with any sub-processors/contractors to ensure that they guarantee the same level of protection as the Principles and you take steps to ensure its proper implementation.

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