Consumer Help

DMA protects you by making sure that marketers use data responsibly for marketing purposes only. We are like the “cop on the beat.” If any marketer is not using data in an ethical manner, or sending you unwanted marketing offers, then we work within an ethics complaint process to get them into compliance or we will refer them to appropriate regulatory and consumer protection agencies to take swift action. Read more about it in this fact sheet or at DMAChoice.org.

Among other steps, we require our members to:

• Vigilantly protect the consumer data that they collect and use
• Provide notice and choice about what data is being collected, and why
• Offer consumers choices for unwanted marketing offers
• Follow the DMA Guidelines for Ethical Business Practices and set a high bar for responsible marketing that will earn your trust.

As a consumer, if you believe that a member of DMA has employed a questionable marketing promotion or  practice, please file an online complaint. Our committee will review your complaint and contact you if follow-up information is needed before referral of the case to the Committee on Ethical Business Practice.

If you seek to file a complaint about a marketing offer or fundraising solicitation, you may file a complaint by clicking here:

FILE A GENERAL ETHICS COMPLAINT

If you seek to file a complaint about an unwanted online ad that you believe has been served to you based on your browsing history then please first try to download the appropriate opt-out plug-in that applies to your computer or desktop browser (Chrome, Firefox or Internet Explorer) at: www.aboutads.info/PMC. OR Option Two: If you choose to opt-out without downloading the plug-in then please make sure your browser is set up to keep cookie history. If your cookies are deleted then it will also delete the opt-out cookie.

Steps to ensure your cookies are not deleted, for example:

1) Open Internet Explorer
2) Click on Tools then scroll to bottom of list and click on Internet Options
3) Under Browsing History, click on Delete button
4) Uncheck Cookies

It will not remove all online advertising just the ones served based on browsing history.

For interest-based ads that are served on your mobile devices, you can download the appropriate app at: http://www.aboutads.info/appchoices.

FILE AN INTEREST-BASED ADVERTISING (IBA) ETHICS COMPLAINT

You can have confidence that companies displaying either the DMA EU-U.S. Privacy Shield or DMA Safe Harbor mark have fulfilled their requirements under these frameworks to subscribe to an independent third-party complaint resolution mechanism. Under these DMA Dispute Resolution Programs, European and Swiss data privacy complaints will be resolved in a timely and straightforward manner. The privacy principles of the Privacy Shield and Safe Harbor frameworks require that privacy complaints be initially addressed by the company’s customer service department or other in-house complaint program. If the individual’s complaint is not addressed to his/her satisfaction then the individual can turn to the appropriate independent dispute resolution service for additional assistance and resolution.

FILE A SWISS/EUROPEAN UNION ETHICS COMPLAINT