All organizations that comply with the DMA Privacy Shield Program will display our mark in their mail offers, in their print advertisements, and on their websites.
If a company displaying the DMA Privacy Shield mark does not satisfactorily address your data privacy complaint, you may file a complaint by submitting the appropriate complaint form (instructions provided on this page) or in writing to let us know the details of your complaint. Our address is:
Data & Marketing Association
Attn: Privacy Shield Program
225 Reinekers Lane, Suite 325
Alexandria, VA 22314
DMA will contact the company promptly to take appropriate action to address your data privacy complaint. DMA is ready to provide appropriate sanctions against a company that fails to comply with the privacy principles. (For a complete description regarding the DMA’s process for handling complaints, please refer to the DMA Privacy Shield Program Complaint Process on our website.