The ANA Privacy Shield Programs will:
You can have confidence that companies displaying the ANA Privacy Shield mark have fulfilled their requirements under these frameworks to subscribe to an independent third-party complaint resolution provider. Under these ANA Dispute Resolution Programs, European and Swiss data privacy complaints will be resolved in a timely and straightforward manner. The privacy principles of the Privacy Shield frameworks require that privacy complaints be initially addressed by the company’s customer service department or other in-house complaint program. If the individual’s complaint is not addressed to his/her satisfaction then the individual can turn to the appropriate independent dispute resolution service for additional assistance and resolution.
All organizations that comply with the ANA Privacy Shield Program will display our mark in their mail offers, in their print advertisements, and on their websites.
If a company displaying the ANA Privacy Shield mark does not satisfactorily address your data privacy complaint, you may file a complaint by submitting the appropriate complaint form (instructions provided on this page) or in writing to let us know the details of your complaint. Our address is:
ANA
Attn: Privacy Shield Program
225 Reinekers Lane, Suite 325
Alexandria, VA 22314
ANA will contact the company promptly to take appropriate action to address your data privacy complaint. ANA is ready to provide appropriate sanctions against a company that fails to comply with the privacy principles. (For a complete description regarding the ANA’s process for handling complaints, please refer to the ANA Privacy Shield Program Complaint Process on our website.
Even with the best of companies – complaints -can occur. The ANA Privacy Shield Program acts as an intermediary between European/Swiss consumers and companies located in the United States to resolve data privacy complaints in a timely manner.
The ANA Privacy Shield Program is a free consumer service sponsored by the ANA. The ANA has a history of providing assistance to its members in adhering to the best marketing practices. For more information you can also contact the ANA at privacyshield@thedma.org.
In those cases where there is no resolution by the company, consumer complaints will be referred to the ANA’s Privacy Shield Program Committee for appropriate review and action.
Sanctions can include:
For a complete description regarding the ANA’s process for handling complaints, please refer to the ANA Privacy Shield Programs’ Complaint Procedures.