Marketers know how important it is to respect individual privacy when communicating with the public about marketing offers. Providing the appropriate level of transparency, notice and choice regarding consumer information is essential.

Additional Resources

Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising

The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control.

Learn More