Identity theft is a growing problem for consumers and businesses alike. As marketers, we have a responsibility to protect the personal data we collect against unauthorized or illegal use. Although the information used to commit fraud and identity theft is often stolen directly from the consumer (not from marketers), marketers can assist consumers by educating them on how to prevent and correct harm caused by identity theft.
Awareness is one of the most powerful tools in the fight against identity theft, and thats where you can play an important role: The more your customers know how to protect their identities and what to do if a problem occurs, the harder it is for identity thieves to commit their crimes.
The Data & Marketing Association (DMA) is calling on all of our members to partner with us in this important public education effort.
As direct marketers, you already have a wealth of channels for reaching out to current and potential customers. We want you to do what you do best get this relevant and important message to people who need to hear it.
The people you reach will have a better understanding of how identity thieves work, how to reduce their risk of identity theft, and what to do if they suspect a problem. They will appreciate your leadership and assistance.