Digital technology is changing marketing. It’s a fact DMA members experience every day. Members tell us they embrace the challenge, yet the incredibly complex solutions make it hard to generate a consistent return on innovation. Through Structured Innovation DMA has launched two programs where we are leveraging the Marketing Ecosystem to attract innovative solution providers willing and able to raise-the-bar for the benefit of the entire marketplace.
Cross Device Identification (XDID) is critical to delivering more relevant customer experiences that engage today’s connected consumers. DMA is elevating the marketplace for advertisers, agencies, publishers and XDID solutions providers with the XDID program.
The HOT ZONE is a multi-stage competition that connects early-stage, innovative startups to marketers, agencies and publishers who are seeking innovative solutions to their data-driven media and marketing challenges.