DMA: Data and Marketing Association
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COMPLIANCE UPDATE: EU’s GDPR & Marketers – What to Know NOW!


Now that it’s officially 2017, have you been thinking about your organization’s international data collection and compliance in 2018? If not, you need to—a new set of data protection principles will be taking effect May 25, 2018 that will require a fairly extensive overhaul of your data business & privacy practices in the EU to be compliant or face penalties. Join this webinar to review the latest on the General Data Protection Regulation (EU GDPR) from experts. The rules are extensive and inclusive of all areas of data practices - marketing, engineering, HR, information security. Sign up now!

  • Gain an overview of the new GDPR and planning steps to take to come into compliance by May, 2018
  • Learn about the political climate and potential changes that may occur leading up to the deadline
  • Get your questions on the GDPR answered and compare notes with your peers



Senny Boone

General Counsel

As DMA’s internal General Counsel, Ms. Boone leads the organization’s efforts in corporate compliance, social responsibility and best practices for the direct marketing community with over 25 years of communications law experience spanning the range of marketing and fundraising policy leadership. She oversees Board-level Committees on DMA’s Ethical Guidelines, the policing of members’ compliance with the guidelines, and helps to shape best practices with marketing practitioners. She is leading educational efforts on topics of interest in corporate & social responsibility, and works with both consumers and DMA members on marketing and fundraising compliance to enhance consumer trust. She oversees DMA’s consumer site, DMAchoice.org to assist consumers with their marketing complaints and communicates with consumer groups regarding marketing and privacy concerns. Additionally, since 2002, Boone leads the DMA’s Nonprofit Federation (DMANF) of nearly 400 nonprofit organizations and fundraisers before Congress, state and federal regulatory bodies. She has built the organization in terms of new products and services for members and increased the market space for nonprofit organizations and their suppliers. Since 2012, she helps to oversee the DMA’s Email Experience Council, an organization of email marketing practitioners and experts using the same successful model.
Senny Boone has a Juris Doctor from Catholic University in Washington, D.C. and a B.A. in Journalism from Temple University in Philadelphia, Pennsylvania. She is an adjunct professor on marketing ethics at Georgetown University’s School of Continuing Studies. She is a member of the District of Columbia Bar.
Mrs. Boone was honored as a “Top Woman in Fundraising” by Fundraising Success Magazine in 2006. She resides in Southern Maryland with her husband and daughter.


Lisa Shosteck

Privacy Shield Manager

Lisa has over 15 years of experience in direct marketing and compliance issues. She has served in the DMA’s Accountability Department enforcing and educating companies on ethical and good marketing practices under the DMA Guidelines for Ethical Business Practices, including interest-based advertising principles through casework, guidance documents and compliance reports to ensure industry follows constantly changing best practices and protocols. Duties also include mediating consumer complaints regarding marketing campaigns in all media: online/digital, mail and telemarketing.
In addition, she administers the DMA Privacy Shield/Safe Harbor Programs and serves as the Managing Director, for DMA’s email marketing arm -- the Email Experience Council. EEC’s mission is to promote the effective and ethical use of email marketing through thought leadership, education, networking and advocacy.


Kelly De Marchis


Ms. DeMarchis advises and represents clients on issues related to privacy, data security, and e-commerce. She concentrates on U.S. and global consumer data privacy and security issues and has extensive experience assisting clients in complying with state and federal privacy and security laws and industry best practices, such as the Fair Credit Reporting Act, the Children’s Online Privacy Protection Act, the EU-U.S. Privacy Shield, state data breach notification laws, and laws applied to various marketing channels. She regularly represents clients in investigations and adversarial actions before the Federal Trade Commission, Congress, state attorneys general, and other regulatory agencies and works with clients in a number of industries, including automotive, information services, risk management and fraud prevention, consumer goods, retail, and gaming.


Mathilde Fiquet

EU Legal Affairs Manager
Federation of European Direct Marketing Associations

Mathilde Fiquet is the EU Legal Affairs Manager at FEDMA, the Federation of European Direct and Interactive Marketing since 2010. FEDMA represents the interest of the entire Data-Driven Marketing value chain. Mathilde coordinates the work of the FEDMA Legal Affairs Committee and focuses on all issues relating to data protection and privacy for the Data-Driven Marketing sector. She also coordinate the work of FEDMA on self-regulation, with the review of the code of practice of FEDMA for the use of personal data for direct marketing, and dialogue with the Article 29 Working Party. She holds a master degree in European Public Affairs from the University of Maastricht in the Netherlands.


James Koons

Chief Privacy Officer

James Koons is dotmailer’s Chief Privacy Officer, overseeing privacy, compliance and deliverability and serves as a member of the Operational Board of Directors for the UK’s largest email marketing automation provider. With over 25 years of experience in IT systems management and information security, Mr. Koons brings a broad range of expertise to the table. His passion for eCommerce began during his time at Amazon.com and has carried through to present-day at dotmailer. Working in both a tactical and strategic role, Mr. Koons enjoys “hands on” involvement just as much as the administrative and strategic guidance he provides. From testifying in Congress to speaking at major industry events, Mr. Koons is also a seasoned public speaker.

Mr. Koons has served as a member of the board of directors of M3AAWG (Messaging Anti-Abuse Working Group) – a working group dedicated to bringing the messaging industry together to work collaboratively to fight abuse. He currently serves on the board of directors for the ESPC (Email Sender and Provider Coalition) as a passionate advocate on behalf of messaging anti-abuse professionals, email senders, providers, and other digital marketers. Mr. Koons is also a regular with the EEC (Email Experience Council), the DMA (Data & Marketing Association), NRF (National Retail Federation) as well as a participant at MediaPost’s Email Insider Summit events and MECLABS Marketing Sherpa events.

Mr. Koons commands a comprehensive understanding of the broad legal frameworks that govern commercial email and international electronic commerce. Mr. Koons is active in many key organizations such as the IAPP (International Association of Privacy Professionals). “Privacy has never been as important as it is today. Understanding the laws that govern commercial email is important to everybody – from email service providers to the mailbox providers. Privacy issues likewise interest every organization that runs an email server, and every private citizen with an email account that’s ever been spammed.” In addition, Mr. Koons is a member of the Federal Bureau of Investigation’s (FBI) InfraGuard as well as an active participant in the Metropolitan Police Cyber Crime Unit’s (MPCCU) FALCON project (Fraud and Linked Crime Online) in the United Kingdom. He also actively works with the United Kingdom’s National Crime Agency (NCA).

Mr. Koons is also a Certified Information Privacy Professional. The CIPP is the global standard in privacy certification. Developed and launched by the IAPP with leading subject matter experts, the CIPP is the world’s first broad-based global privacy and data protection credentialing program. The CIPP/US demonstrates a strong foundation in U.S. private-sector privacy laws and regulations and understanding of the legal requirements for the responsible transfer of sensitive personal data to/from the U.S., the EU and other jurisdictions.


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