DMA: Data and Marketing Association
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Data & Marketing Association Advocacy Update


This webinar is exclusive to DMA members.

Marketers today are fighting against serious challenges from policy makers and regulators who threaten their ability to access and use data responsibly. Fortunately, they are not alone in their fight.

Marketers have the full support of the world’s largest association of marketers behind them. The Data & Marketing Association is dedicated to helping marketers responsibly use data to identify customer needs, and then fulfill those needs to build lasting relationships based on truth, results and trust.

Collectively, more than 1,400 leading brands and over 100,000 member participants make up the force behind DMA. No other organization represents the interests of the entire data-driven marketing ecosystem more effectively in Washington and across all 50 states on issues like: Data Privacy, Security, Breach Notifications and Preserving the Deductibility of Advertising.



Emmett O’Keefe

Senior Vice President of Advocacy
Data & Marketing Association

Emmett O’Keefe is the Data & Marketing Association’s Senior Vice President of Advocacy. In this role, he heads the Washington, D.C. office and leads DMA’s advocacy efforts at both the state and federal levels.

Emmett has more than twenty years of experience working on policy matters, building relationships, and developing advocacy strategies to successfully advance legislative and regulatory priorities.

Before joining DMA, Emmett has held a range of leadership positions in industry – including Amazon and Cablevision Systems Corporation – and in the U.S. Congress.

He joins DMA from Cablevision where he led federal lobbying efforts as Vice President, Federal Affairs. Before Cablevision he served for nearly eight years as a Director of Federal Public Policy at Amazon where he was responsible for developing policy positions and representing the company before policy-makers. Prior to Amazon, he spent more than a decade on Capitol Hill as a senior legislative aide to members of the House and Senate Commerce Committees; serving as a Senior Leadership Advisor to Senator Byron Dorgan and as Legislative Director to Representative Ron Klink.

Emmett holds a Bachelor of Arts degree in English and Political Science from Marquette University and a Juris Doctorate from the Howard University School of Law. He resides in Kensington, Maryland with his wife and their two children.


Christopher Oswald

Vice President of Advocacy
Data & Marketing Association

Christopher Oswald is Vice President of Advocacy for the Data & Marketing Association. Based in Washington, D.C., Oswald is responsible for DMA government relations and advocacy efforts in Congress, regulatory agencies and all 50 states. Oswald is a member of the DMA senior leadership team, and serves on the board of the Digital Advertising Alliance (DAA).

Oswald directs DMA’s various policy groups: data policy alliance, postal coalition, state affairs committee, children’s privacy coalition, telemarketing coalition, and EU data protection task force. Oswald also serves as DMA’s primary representative to federal and state legislators, agencies and industry government affairs and advocacy groups

Oswald also manages DMA’s Political Action Committee, Direct Voice PAC and directs DMA’s litigation efforts, including the DMA’s successful case before the United State Supreme Court, DMA v. Brohl.

Prior to joining the DMA, Oswald served as Director of State Government Affairs for Reed Elsevier, Inc. from 2009-2013. Based in Sacramento, California, Oswald directed and coordinated advocacy and business development efforts in the Western Region for all of the Reed Elsevier companies, including; Elsevier Publishing, Lexis Nexis, and Reed Exhibitions. He was Reed Elsevier’s primary representative to the Conference of Western Attorneys General (CWAG) and chaired TechAmerica’s California State Government Affairs Committee in 2013

From 2007-2009, Oswald served as Director of State Government Affairs for the Mortgage Bankers Association. Oswald developed and advocated MBA positions on issues critical to the real estate finance industry and worked closely with MBA members, state mortgage lending associations, legislators and regulators at the state and local level. Prior to joining MBA, Oswald was the Director of the Criminal Justice and Homeland Security Task Forces for the American Legislative Exchange Council (ALEC), the nation’s largest non-partisan, not-for-profit state legislators association.

As State Liaison for the National Rifle Association for five years, Oswald successfully lobbied pro-Second Amendment issues and coordinated grassroots and electoral efforts for the NRA in many states throughout the country. Oswald also served as an aide to Congressman Bill Baker, volunteered in California Governor Arnold Schwarzenegger’s legislative office, and worked on a variety of campaigns.

Licensed to practice law by the State Bar of California, Oswald earned a J.D. and Governmental Affairs Certificate from the University of the Pacific, McGeorge School of Law. He holds a B.A. in International Political Economy from Whitworth College. He presently lives in Alexandria, Virginia.


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