Damon Samuel is the Director of Data Science for RCG Global Services and has responsibility of overseeing all advanced analytic applications for the Southeast Region. With nearly 20 years of analytic experience Mr. Samuel is well versed in traditional statistical techniques as well as lead teams on the cutting edge of Big Data applications. Prior to RCG Samuel was responsible for Big Data Analytic Proofs of Concepts as well as Market Mix Modeling at AT&T. Samuel’s work bridges multiple applications from sales forecasting, market mix modeling and attribution, resource optimization, supply chain optimization, fraud detection, risk scoring, loyalty incentive optimization, response modeling and more. He has applied these techniques across telecommunications, staffing, pharmaceuticals, automotive, retail, banking, and hospitality industries. Samuel holds a Masters of Science in Decision Science from Georgia State University and a BA from the University of Missouri.