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DMA: Data and Marketing Association
Why DMA?

Breakthroughs in the Search of Targeted B2C Marketing Prospects

Overview

Acquiring new customers is the number one priority for marketers, yet the evolution of the traditional list industry has been relatively slow over the past decade – especially for small to medium-sized companies which are fated to make basic list selections. The industry is evolving with new offerings leveraging the power of the cloud to disrupt the existing business model of consumer acquisition. Join us and learn how new technology is allowing marketers to break away from the traditional list selection approach. You’ll also learn how self-service predictive modeling for acquisition can positively affect your direct marketing campaign.

What problems/challenges does this modeling solve?

  • Solve the HiPPO (Highest Paid Person's Opinion) problem when it comes to designing acquisition campaigns.
  • Enable small to mid-size businesses to run highly targeted acquisition campaigns.
  • Reduce the time required to build models and identify targeted prospects.

Why is this a must attend webinar?

  • Learn about how new technology is allowing marketers to break away from the traditional list selection approach
  • Understand how self-service predictive modeling for acquisition can positively affect your direct marketing campaign.

headshot

Bruno Delahaye

CEO
Reach Analytics

Bruno Delahaye brings a proven track record of success driving rapid growth at highly innovative companies based on 15 years of experience in enterprise software coupled with deep expertise in predictive analytics, data mining, and CRM applications.

Prior to joining Reach Analytics as chief executive, Bruno served as Vice President of Sales at SAP, where he headed up the global predictive analytics software team across the North America and Latin America regions. He has also held various senior management roles at KXEN (acquired by SAP in 2013) both in the U.S. and in Europe. Most recently, he was SVP for global business development based in San Francisco. Prior to that Bruno led at KXEN Europe, Middle-East, Africa, and Latin America operations for 10 years where he was responsible for sales, presales, marketing, as well as consulting. Earlier in his career Bruno managed the database marketing department and data mining technology of Urban Science in London where he was responsible for analytics across Europe.

Bruno has earned an Executive MBA from HEC School of Management, a post-graduate degree (DEA) in Economics Methods from University EVE / ENSAE, and a Masters in Quantitative Methods from Paris IX Dauphine University.

What You'll Learn

  • checkmark How to use analytics to create your customer profile in near real time.
  • checkmark How the cloud is disrupting the traditional B2C list rental business to make it more efficient.
  • checkmark Find out how data poor companies can leverage data science.

Sponsored by:

  • DMA-Communities-logo
    DMA members who sign-up for this webinar will automatically be included in the Analytics Community to stay informed of future calls.

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