DMA: Data and Marketing Association
Consumer Help

What is a GPU and Why Should Marketers Care?

March 14, 2018
1:00pm - 2:00pm EST


As the explosion of human data continues to skyrocket, the challenges associated with accessing and exploring that data in a timely manner also continue to grow. With traditional platforms deteriorating under the onslaught of information, a new solution, born out of gaming technology, has come into being - GPU-driven analytics.

In this webinar, Todd Mostak, the Founder & CEO of MapD, will explain how GPUs are disrupting the way we do data-driven marketing with lightening fast analytics and enhanced visualization. He will discuss why GPUs are uniquely suited to satisfy the daunting needs of today's marketers, such as their ability to instantly analyze and visualize massive volumes of data to identify trends, opportunities and potential business threats, as well as provide opportunities for personalization and millisecond performance.

Key takeaways:

  • An understanding of the emerging role of GPU technology in marketing and its capabilities for marketers
  • How to tackle lagging query times and poor campaign analysis with GPU-enabled analytics to instantly access and glean insights from data
  • How GPU-enabled analytics can facilitate a collaborative model of engagement across internal teams and with customers



Todd Mostak is the CEO and Co-founder of MapD Technologies. Todd built the original prototype of MapD after tiring of the inability of conventional tools to allow for interactive exploration of big datasets while conducting his Harvard graduate research on the role of Twitter in the Arab Spring. He then joined MIT as a research fellow focusing on GPU databases before turning the MapD project into a startup.

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  • DMA Analytics Community. DMA members who sign-up for this webinar will automatically be included in the this community to stay informed of future calls.

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