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Machine Learning & AI for Marketing: Reality vs Expectations


You've been reading about the hype and hearing many claims, opinions and forecasts for the future of marketing in a Machine Learning and AI world. Some are exciting, and some are concerning.
What makes sense for your business?
What time frame should marketers be looking at to implement these technologies?

Several members of the DMA Analytics Community Leadership Council will hold a Town Hall to discuss these issues and more on September 12 from 1-2pm ET. What are your questions?



Devyani Sadh, Ph.D.

CEO & Chief Data Officer
Data Square

Devyani Sadh, Ph.D. is the CEO and Chief Data Officer at Data Square, specializing in the fusion of strategic marketing consultation with web-enabled big data architecture and advanced analytical technologies. Dr. Sadh has successfully implemented her strategy-driven technology and analytic expertise in spearheading numerous marketing database, CRM automation technology, and integrated marketing solutions initiatives in the global 1000 and mid-market space for both B2B and B2C sectors. She has a track record of translating advanced theoretical practices into actionable business solutions for clients such as Adobe, Cisco, America Online, Ameritech, American Express, Bell South, Cisco, Disney, Elizabeth Arden, GE, Gevalia, IBM, Kraft Foods, Sun Microsystems, and Unilever.


John Friedmann

Manager Analytics

John Friedmann has over 30 years of experience in advanced analytics. He specializes in advanced topics such as discrete choice modeling, market basket analysis, direct marketing analytics, media mix and channel attribution. Prior work includes advertising, telecom and pharmaceutical DTC analytics. Knowledgeable in SAS, SPSS, R, machine learning and advanced statistical programming techniques. M.A. Economics from Northwestern University


Tomeka Hill

Lead Data Scientist and Associate Director of Workforce Analytics

Dr. Tomeka Hill-Thomas is an expert labor economist and statistician. Currently, she works as the Lead Data Scientist and Associate Director of Workforce Analytics for Ernst & Young. She is most known for her unique ability of using big data to identify and provide insight on current trends. She is also a distinguished author with an extensive list of publications and presentations that address economic and policy questions including employment trends, the health of the economy, employee retirement behavior and savings strategies. Dr. Hill-Thomas has a B.S. in Mathematics from Duke University, a M.S. in Statistics from American University and a Ph.D. in Economics from Cornell University. She currently lives in the Chicago area with her husband Desmond and children.


Jim Griffin

Americas Director
Cartesian Consulting

Jim Griffin is the Americas Director of Cartesian Consulting, a global analytics services provider, with 150 data scientists working with 50 brands in 10 countries. Jim has twenty years of analytics, CRM, and loyalty experience in multiple markets, including USA, Latin America and Asia Pacific. He holds an MBA from the University of Minnesota, where he graduated with straight A’s. He then did post-graduate work in Statistics while living in Asia, and has patents pending related to fraud detection within loyalty programs. Jim is Six Sigma Black Belt trained, and is also a faculty member in the International Institute of Digital Marketing (IIDM).


Martin Thomas

Senior Vice President
RPM Direct

Marty Thomas is a Senior Vice President at RPM Direct, a highly-specialized targeting firm. Marty has more than 25 years of experience in financial services; managing targeting, modeling, and analytics. An expert in statistics and decision sciences, his work has focused on developing CRM applications of decision sciences and analytic products such as the use of machine learning capabilities, proprietary non-credit risk scores used extensively in digital and other direct marketing programs, proprietary attribution methodologies, and multi-channel targeting strategies. Previously, Marty was President of Penn Data Mining, LLC, an analytic consulting firm and Vice President of Decision Sciences for Advanta Corporation. In these roles, Marty developed successful Direct Marketing programs in the credit card, insurance, and mortgage industries. He began his career at Drexel University, where he was an Executive in Residence and Associate Professor in the Bennett S. LeBow College of Business. Marty holds a Ph.D. from Penn State University and the Chartered Financial Analyst® designation. He is a regular speaker at industry conferences, has published articles in academic and trade journals and is the author of the book Hedging Instruments and Risk Management (McGraw-Hill).


Matt Ryan

Director of Database Analytics
NDM, ALSAC/St. Jude Children's Research Hospital

Matt Ryan serves as the Director of Database Analytics for ALSAC/ St. Jude Children’s Research Hospital National Direct Marketing department. He and his team support all of the direct response programs, including direct mail, telefunding (inbound and outbound), direct response TV, email marketing, and some web based fundraising. He is also responsible for analyzing all ‘big data’ outside resources focused on improving donor selection processes, including evaluating multiple data providers and working with their Information Technology team with setup.

Sponsored by:

  • DMA Analytics Community. DMA members who sign-up for this webinar will automatically be included in this Community to stay informed of future calls and opportunities to get actively involved.

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  • #DMACommunities


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