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DMA: Data and Marketing Association
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Data Turning Point: The Power of Identity Resolution

Overview

The data market is at a turning point. As marketers are moving their budgets to people-based marketing initiatives, they’re looking to take advantage of data that can help them create the complete view of their customer. Unfortunately, with so many channels and devices, much of the data available is disconnected and siloed, preventing true people-based advertising.

That's why Ibotta, the largest and fastest growing mobile shopping app for CPG and Retail in the United States, teamed up with LiveRamp, an identity resolution provider, to bring a people-based approach to audience targeting, helping advertisers be more efficient with their media spend

Join them as they discuss how this power identity resolution can resolve disparate data back to an individual consumer and open new revenue streams through easy activation across the marketing ecosystem. By attending this webinar, you will learn…

  • What identity resolution is
  • Lessons from Ibotta's success in collecting and selling third-party data
  • How to make it safer and easier for marketers to purchase and activate upon your data across the digital marketing ecosystem
  • The secret to taking your data monetization to the next level

Speaker(s)

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Ben Webb

Head of Data Strategy & Growth
LiveRamp

Ben Webb is Head of Data Strategy & Growth for the LiveRamp where he currently leads all new data supply partnerships and business. During Ben's 3+ years at LiveRamp he's held numerous business development and strategic partnerships roles. Prior to LiveRamp, Ben spent several years as a Solutions Consultant for an online mapping company. Ben has a MS from the University of Wisconsin-Madison and BA from Denison University.

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Mike Dadlani

Vice President of Media & Data Partnerships
Ibotta

Mike Dadlani is Vice President of Media & Data Partnerships for Ibotta where he currently leads all new data partnerships and monetization efforts. During Mike's 3 years at Ibotta he's held numerous business development and strategic partnerships roles across their Retail, CPG, Media, and Data businesses. Prior to Ibotta, Mike spent 5 years as a Management Consultant as well as a business development professional for a handful of early stage start-ups. Mike graduated with honors from Skidmore College where he double majored in Business Management & Economics.

Brought to you by:

  • DMA Data Community. DMA members who sign-up for this webinar will automatically be included in the this community to stay informed of future calls.

    Sponsored by:

     
    LiveRamp

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