DMA: Data and Marketing Association
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Integration Obstacles: Organizing Campaigns and Overcoming Data-Related Challenges


The most common obstacle in true marketing integration is overcoming data-related issues – managing legacy data with real-time onboarding.

Join us for this webinar and our speakers will share lessons learned from various perspectives (agency, commercial, nonprofit) regarding how to tackle challenges related to executing seamless integrated campaigns. Real-world case studies will be included in this presentation.

Among the obstacles addressed will be:

  • Balancing strategic approach versus audience to better craft your multichannel campaigns
  • Reliability and utilization of 1st or 3rd party data to serve relevant messaging to the right targets
  • Managing effort and impact to balance your staff resources and increase ROI



Katy Jordan

Vice President, Business Development
CDR Fundraising Group

Katy Jordan, Vice President of Integrated Marketing at CDR Fundraising Group, has over 15 years of nonprofit industry experience. She’s passionate about helping nonprofits through innovative – and integrated – outreach, fundraising and advocacy strategies. Katy oversees the digital marketing division at CDR and fosters integrated marketing and collaboration across the agency. She’s a frequent speaker at industry events, a regular contributor to trade publications and also serves as co-chair of the Programs Committee for the DMAW Educational Foundation.


Tim Lippa

VP of Business Strategy
PMX Agency

As Vice President of Strategy at PMX Agency, Tim has nearly 20 years’ experience in international, product, and internet marketing, with a core focus on digital advertising in paid search, display, and analytics solutions for both lead generation and retail clients. Previously, Tim worked at companies including Eastman Kodak, Lenovo, Office Depot, and Kaplan University.

Brought to you by:

  • DMA Integrated Marketing Community. DMA members who sign-up for this webinar will automatically be included in the this community to stay informed of future calls.

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